Solar Companies · Netherlands
Solar & Battery Marketing & Lead Generation in the Netherlands
The end of the net metering scheme (salderingsregeling) on 1 January 2027 is reshaping the Dutch solar market. We help solar installers win battery, energy-management and commercial solar projects as the market changes.
- Exclusive solar leads
- One solar installer per area
- You own every account
The market
The Dutch solar market today
The Netherlands has one of the highest rooftop solar penetration rates in Europe. With the salderingsregeling ending in 2027 and many energy suppliers charging feed-in costs (terugleverkosten), the conversation has shifted from 'should I install solar?' to 'how do I use more of my own power?', which is creating demand for home batteries, smart energy systems, heat pumps and EV charging.
Vishal Bhardwaj is a marketing and lead-generation partner for solar installation businesses. We don't do solar work ourselves. We build and run the channels that bring enquiries straight to you, and we only work with one solar installer per service area.
The problem
Why leads are inconsistent
- Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
- Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
- Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
Many solar installation businesses also lean on Werkspot, Homedeal and comparison sites such as Offerte.nl. Those leads are often shared and get more expensive every year. We move your pipeline towards enquiries that come directly to you.
High-value solar jobs we help you win
We build pages and campaigns for the work that pays best, not the small jobs that fill the diary.
- Home battery installation (thuisbatterij)
- Smart energy management systems
- Residential solar panels (zonnepanelen)
- Commercial solar on business and farm roofs
- Solar with EV charger or heat pump
- Solar system checks and inverter replacement
Our solar marketing services in the Netherlands
Six channels, each set up around job value and tracked to booked work.
All ServicesSolar & Battery SEO
We build educational content around the full buying journey, system sizing, payback, batteries, inverter choice, installer comparisons and local incentives, and link it to commercial pages for residential, battery and commercial solar. That content is what earns rankings and trust in a research-heavy category.
SEO serviceLocal SEO & Google Maps
Solar is often sold regionally, so we build service-area pages backed by real local installs and optimise your Business Profile with project photos and reviews that mention system size and savings.
Local SEO serviceGoogle Ads
Solar ads work best with qualification built in. We target high-intent terms, add homeowner and roof-type questions to landing pages, and feed qualified-lead signals back into Google Ads so the algorithm finds more buyers, not more browsers. All keywords, ad copy and landing pages are written in Dutch for Dutch searchers.
Google Ads serviceWebsite & conversion
We add savings calculators, battery add-on options, finance messaging and a short qualification flow (homeowner, roof type, monthly bill), so your sales team only books appointments with genuine buyers.
Website & CRO serviceAI search visibility
AI assistants are now a major research tool for solar buyers. We publish transparent, well-sourced answers on costs, payback and incentives in the Netherlands so your business is the one cited, not a comparison site.
AI search serviceFollow-up & remarketing
Solar decisions take time. We run nurture email and remarketing sequences with case studies, savings examples and finance options to keep your business front of mind until the buyer is ready.
Follow-up serviceSearch demand
Searches we help you win
Each search theme and its long-tail variations is mapped to a dedicated page or ad group, so the right page shows for the right search.
- thuisbatterij kopen
- zonnepanelen Utrecht
- einde salderingsregeling
- zonnepanelen bedrijf zakelijk
- solar leads Netherlands
- marketing voor zonnepanelen installateurs
Local context
How customers search here
Most Dutch homeowners search in Dutch, so while this page explains our services in English, the campaigns, landing pages and keywords we run for your business are built in Dutch for Dutch buyers. The energy transition, solar, heat pumps, insulation and batteries, is reshaping demand across the market.
Licensing, trust and compliance
All savings and payback claims must reflect the end of net metering and current feed-in costs. Certification such as InstallQ and the relevant NEN standards are important trust signals.
All tracking and lead capture is configured to comply with the GDPR (AVG) and Dutch cookie rules, with consent mode set up in Google Ads and Analytics.
Three Steps To More Solar Jobs
- 01
Market Audit
Your visibility, competitors and the most profitable solar jobs in your area.
- 02
Build & Launch
Pages, tracking, Google Business Profile and campaigns go live.
- 03
Optimise & Scale
Budget follows booked jobs. Then we expand into new services and areas.
Where we generate solar leads in the Netherlands
City pages are created only where we have real local data, projects or reviews to add.
- Amsterdam
- Rotterdam
- The Hague
- Utrecht
- Eindhoven
- Groningen
- Tilburg
- Almere
- Breda
- Nijmegen
Solar & Battery Marketing Questions
How should solar companies market after net metering ends?
By focusing on self-consumption: batteries, smart energy management, heat pumps and EV charging. We build content and campaigns around these messages.
Can you generate commercial solar leads?
Yes. Business and agricultural roofs remain a strong opportunity, and we run separate B2B campaigns for them.
Do you generate residential or commercial solar leads?
Both. We usually run them as separate campaigns because the buyers, sales cycles and messaging are completely different.
How do you keep campaigns accurate when incentives change?
We review all rebate and incentive claims in ads and on landing pages whenever the rules change, so your marketing never promises something a customer can't get.
Do you run the campaigns in Dutch?
Yes. Our strategy and reporting can be in English, but keywords, ads and landing pages for Dutch homeowners and businesses are written in Dutch so they perform in the local market.
More industries in Netherlands
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.