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Location · New Zealand

Marketing & Lead Generation for New Zealand Tradies

We help New Zealand trade businesses win jobs directly from Google instead of paying job boards for shared leads: Google Ads, a strong Google Business Profile, SEO for the towns and suburbs you cover, and quick follow-up. One business per trade in each area, and every account stays in your name.

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Industries we work with in New Zealand

Pick your trade to see the local market, target jobs, search terms and regulations.

PlumberHeat Pump & HVACSolarElectricianBuilder & CarpenterRoofingConstructionRenovationLandscapingHeat PumpReal Estate

Plumber marketing

We help New Zealand plumbers win more hot water, bathroom and emergency jobs directly, without paying marketplaces for every lead.

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Heat Pump & HVAC marketing

In New Zealand, heat pumps are the most common way to heat and cool homes.

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Solar marketing

We help New Zealand solar companies win more residential, battery and commercial solar projects.

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Electrician marketing

We help New Zealand electricians win more rewires, EV chargers, heat pump installs and commercial work.

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Builder & Carpenter marketing

We help New Zealand carpenters and builders win more decks, renovations, extensions and new builds directly from homeowners.

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Roofing marketing

We help New Zealand roofers win more re-roofs, repairs and new roofs across the country.

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Construction marketing

We help New Zealand construction companies win more residential and commercial projects.

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Renovation marketing

We help New Zealand renovation companies win more kitchens, bathrooms and whole-home renovations.

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Landscaping marketing

We help New Zealand landscapers win more design-build and outdoor living projects.

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Heat Pump marketing

Heat pumps are New Zealand's most popular heating choice.

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Real Estate marketing

We help New Zealand real estate agencies and salespeople win more appraisals, listings and property management clients across Auckland and the regions.

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Examples in New Zealand

One example per industry, with the services involved and the technical work.

All Examples

Plumbers · New Zealand

Plumbing

UX/UI & CRO + Business Listings + Google Ads

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HVAC Companies · New Zealand

HVAC

CRM Follow-up + LinkedIn Outreach + UX/UI & CRO

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Solar Companies · New Zealand

Solar

UX/UI & CRO + GEO + Meta Ads

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Electricians · New Zealand

Electrical

Local SEO + AEO

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Carpenters · New Zealand

Carpentry

SEO + LinkedIn Outreach + Web Development

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Roofing Companies · New Zealand

Roofing

Lead Generation + Email Marketing

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Construction Companies · New Zealand

Construction

Content + Web Development + SEO

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Renovation Companies · New Zealand

Renovation

UX/UI & CRO + Meta Ads + Email Marketing

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Landscaping Companies · New Zealand

Landscaping

LinkedIn Outreach + Meta Ads + Content

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Heat Pump Companies · New Zealand

Heat Pump

AEO + GEO + Content

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Real Estate · New Zealand

Realty

SEO + GEO

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Leads you own

How Kiwis find tradies

New Zealand is a smaller market where reputation travels fast. Buyers rely heavily on reviews and local recommendations, and search is concentrated in Auckland, Wellington, Christchurch and fast-growing regional centres. Many businesses rely on Builderscrack, NoCowboys and local Facebook groups, where one job is often seen by several tradies. We help you keep what works there while building channels that bring jobs only you see:

  • Google Ads: "reroof", "heat pump installation", "bathroom renovation", "switchboard upgrade" and "blocked drain" searches, tracked to booked jobs.
  • Google Business Profile: service areas, real job photos and reviews. In smaller towns the map pack often decides who gets the call.
  • Local SEO: pages for Auckland suburbs, Wellington, Christchurch, Hamilton, Tauranga and the regions you serve.
  • Fast follow-up: customers contact several tradies, and the first good reply usually wins.

How New Zealanders search

What they typeWhat it tells us
"reroof cost Auckland"High ticket, researching: a price guide earns the call
"heat pump installer near me"Ready to buy: reviews decide
"builder [town]"Local trust: portfolio and reviews
"LBP builder [city]"Licensing matters: show it
"sparky Christchurch"Local wording: use it naturally

Licences and trust signals

Show the licences that apply to your work, for example Licensed Building Practitioner (LBP) status for restricted building work, and registration with the Electrical Workers Registration Board or the Plumbers, Gasfitters and Drainlayers Board. We add licence numbers, insurance and guarantees to every page.

Seasonality we plan for

  • Winter: heat pumps, insulation, leaks and roof repairs.
  • Spring and summer: reroofing, decks, landscaping, renovations and solar.
  • After storms: roof and restoration demand spikes regionally, so budgets follow the weather.

Lead capture and tracking follow the Privacy Act 2020, and email and SMS marketing respects the Unsolicited Electronic Messages Act.

What it costs

Plans start at $550 a month (Basic), with Pro at $750 and Advanced at $1,000. Ad spend is paid directly to Google. Compare plans.

Related guides: Roofing lead generation · Builder lead generation · Heat pump lead generation

Areas we cover

Main markets and regional centres.

  • Auckland
  • Wellington
  • Christchurch
  • Hamilton
  • Tauranga
  • Dunedin
  • Queenstown
  • Napier-Hastings
  • Nelson
  • Palmerston North

Questions About Working in New Zealand

Is the New Zealand market big enough for SEO?

Yes. Searches are smaller than in larger countries, but so is the competition, so a well-built Business Profile and local pages can reach the top faster, especially outside Auckland.

Is Builderscrack worth it for NZ tradies?

It can bring work, but jobs are often seen by several tradies and you compete on price. Google Ads, your Business Profile and SEO bring enquiries only you see.

How do tradies get more jobs from Google in NZ?

Choose the right Business Profile categories, list your service areas, add real job photos, ask for a review after every job and run Google Ads on your best-paying work.

How quickly will we see leads?

Google Ads usually bring enquiries within the first few weeks. SEO and Maps build over three to six months, and smaller towns are often faster.

Should my LBP number be on my website?

Yes, if you are a Licensed Building Practitioner. Customers check it for restricted building work.

Do you sell shared leads?

No. Every enquiry comes from campaigns and pages built for your business, and we work with one tradie per trade in each area.

Let's Discuss Your Growth

Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.