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Location · Australia

Marketing & Lead Generation for Australian Tradies

We help Australian trade businesses win jobs straight from Google instead of paying lead apps for shared jobs: Google Ads, a well-run Google Business Profile, local SEO for the suburbs you service, and quick follow-up. One business per trade in each area, and every account stays in your name.

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Industries we work with in Australia

Pick your trade to see the local market, target jobs, search terms and regulations.

PlumberAir Conditioning & HVACSolar & BatteryElectricianCarpenterRoofingConstructionHome RenovationLandscapingPest ControlReal Estate

Plumber marketing

Australian plumbers are busy, but busy isn't the same as profitable.

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Air Conditioning & HVAC marketing

From ducted and split-system installs to commercial HVAC maintenance, we help Australian heating and cooling businesses fill their calendars before summer arrives, and keep them full through winter.

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Solar & Battery marketing

Australia has one of the highest rooftop solar uptake rates in the world, which means buyers are informed, comparison-shopping and wary of pushy sales.

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Electrician marketing

We help Australian electricians grow beyond small callouts into switchboard upgrades, EV chargers, batteries and commercial maintenance, the work that actually builds a business.

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Carpenter marketing

We help Australian carpenters and joiners win more decking, pergola, custom joinery and renovation work directly from homeowners, so they are less reliant on builders for their next job.

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Roofing marketing

From re-roofs and roof restorations to storm repairs and gutters, we help Australian roofing companies win bigger jobs with fewer wasted quotes.

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Construction marketing

We help Australian construction companies build a direct pipeline of commercial, residential and design-and-build projects, rather than relying only on tenders and referrals.

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Home Renovation marketing

Australians spend heavily on renovating: kitchens, bathrooms, extensions and full-home makeovers.

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Landscaping marketing

We help Australian landscapers win more design-and-build projects, outdoor living, paving, retaining walls and pools surrounds, and fewer low-value mowing enquiries.

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Pest Control marketing

Termites cause significant damage to Australian homes every year, and homeowners act fast when they spot them.

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Real Estate marketing

We help Australian real estate agencies win more appraisals, listings and property management clients, so they rely less on portal leads shared with every agent in the suburb.

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Examples in Australia

One example per industry, with the services involved and the technical work.

All Examples

Plumbers · Australia

Plumbing

Google Ads + Local SEO

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HVAC Companies · Australia

HVAC

Google Ads + Local SEO

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Solar Companies · Australia

Solar

Meta Ads + GEO + LinkedIn Outreach

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Electricians · Australia

Electrical

Business Listings + Local SEO

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Carpenters · Australia

Carpentry

Web Development + SEO + Meta Ads

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Roofing Companies · Australia

Roofing

Email Marketing + Google Ads + Lead Generation

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Construction Companies · Australia

Construction

Web Development + SEO + GEO

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Home Renovation Companies · Australia

Renovation

Meta Ads + Web Development

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Landscaping Companies · Australia

Landscaping

Meta Ads + Content + LinkedIn Outreach

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Pest Control Companies · Australia

Pest Control

Google Ads + Business Listings

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Real Estate · Australia

Realty

SEO + Email Marketing

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Leads you own

Why tradies move away from shared-lead apps

Many Australians compare tradies on Google and on job platforms such as hipages, ServiceSeeking, Oneflare and Airtasker. Those platforms send the same job to several tradies, so the quote often comes down to price. We help you keep what works there while building channels that bring jobs nobody else sees:

  • Google Ads: "hot water system replacement", "split system installation", "switchboard upgrade" and "blocked drain" searches, tracked to booked jobs.
  • Google Business Profile: service areas by suburb, real job photos and steady reviews for "near me" searches.
  • Local SEO by suburb and job: pages written the way Australians search ("sparky", "aircon", "hot water", "reroof").
  • Fast follow-up: missed-call text back and same-day quotes, because tradies who reply first win most work.

How Australians search for trades

What they typeWhat it tells us
"plumber near me", "emergency plumber [suburb]"Urgent: the map pack and reviews decide
"hot water system replacement cost"Researching: a price guide wins the call
"split system installation [city]"Seasonal: budget rises before summer
"sparky [suburb]"Local wording: pages should use it naturally
"solar installer reviews"Trust and accreditation first

Trust signals customers look for

Trade licensing in Australia is set by each state and territory, for example through NSW Fair Trading or the QBCC in Queensland, and solar installers usually show their installer accreditation. We put licence numbers, insurance and warranties on every page, because Australian customers check them.

Seasonality we plan for

  • Late spring and summer: aircon installs and servicing, pool, solar and outdoor work.
  • Winter: hot water systems, heating and blocked drains after heavy rain.
  • Storm season: roof repairs and restoration, varying by state.

All tracking and lead capture is set up in line with the Australian Privacy Principles, and SMS follow-up respects Spam Act consent rules.

What it costs

Plans start at $550 a month (Basic), with Pro at $750 and Advanced at $1,000. Ad spend is paid directly to Google. Compare plans.

Related guides: Plumbing lead generation · Electrician lead generation · Solar lead generation

Areas we cover

Main markets and regional centres.

  • Sydney
  • Melbourne
  • Brisbane
  • Perth
  • Adelaide
  • Gold Coast
  • Canberra
  • Newcastle
  • Sunshine Coast
  • Hobart

Questions About Working in Australia

Do you work with trades outside the major capital cities?

Yes. We work with tradies in regional centres as well as Sydney, Melbourne, Brisbane, Perth and Adelaide, and regional areas often have less competition on Google.

Is hipages worth it for tradies?

It can fill quiet weeks, but jobs are shared and you pay for leads that may never book. Google Ads, your Business Profile and SEO bring enquiries only you see, and SEO keeps working without per-lead fees.

How do tradies get more jobs from Google?

Use the right Business Profile categories and service suburbs, post real job photos, ask every customer for a review, run Google Ads on your best-paying jobs and answer enquiries fast.

How quickly will we see leads?

Google Ads usually bring calls within the first few weeks. Maps and SEO take three to six months to build, then lower your cost per job.

Do you sell shared leads?

No. Every campaign is built for your business, and we work with one tradie per trade in each area.

Should my licence number be on my website?

Yes, where your state requires a licence for your work. Customers look for it, and it supports trust in your Google profile.

Let's Discuss Your Growth

Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.