Location · Netherlands

Marketing & Lead Generation for Trade Businesses in the Netherlands

Name: Marketing Lead Expert
Address: IN
Price range: $$

We help Dutch installation, roofing, solar and renovation businesses win jobs directly from Google instead of paying platforms for shared requests: Google Ads, a strong Google Business Profile, SEO in Dutch for the cities you serve, and quick follow-up. One company per trade in each region, and every account stays in your name.

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Industries we work with in the Netherlands

Pick your trade to see the local market, target jobs, search terms and regulations.

Plumber HVAC & Climate Control Heating Solar & Battery Electrician Carpenter Roofing Construction Renovation Insulation Heat Pump Real Estate

Plumber marketing

We help plumbing and installation businesses in the Netherlands (loodgieters and installateurs) win more bathroom, leak and emergency work through Dutch-language search campaigns and local SEO.

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HVAC & Climate Control marketing

We help HVAC and climate-control installers in the Netherlands win more commercial installation, ventilation and air conditioning projects.

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Heating marketing

We help heating installers in the Netherlands win more boiler replacements, hybrid heat pumps and servicing contracts as homes move away from gas.

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Solar & Battery marketing

The end of the net metering scheme (salderingsregeling) on 1 January 2027 is reshaping the Dutch solar market.

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Electrician marketing

We help electrical installers in the Netherlands win more group box upgrades, EV chargers, home batteries and commercial work as homes go all-electric.

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Carpenter marketing

We help carpenters (timmermannen) in the Netherlands win more custom joinery, dormer, kitchen and renovation work directly from homeowners.

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Roofing marketing

We help roofers (dakdekkers) in the Netherlands win more flat roof, pitched roof and insulation projects.

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Construction marketing

We help construction companies (aannemers and bouwbedrijven) in the Netherlands win more extensions, renovations, new builds and commercial projects.

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Renovation marketing

We help renovation companies in the Netherlands win more kitchen, bathroom and whole-house renovations, including sustainable upgrades.

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Insulation marketing

We help insulation companies in the Netherlands win more cavity wall, floor, roof and glazing projects, with accurate subsidy messaging.

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Heat Pump marketing

We help heat pump installers in the Netherlands win more hybrid and all-electric installations with Dutch-language campaigns and clear, accurate subsidy messaging.

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Real Estate marketing

We help real estate agents (makelaars) in the Netherlands win more valuations, sales and rental mandates through Dutch-language search, local SEO and targeted campaigns.

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Examples in the Netherlands

One example per industry, with the services involved and the technical work.

All Examples

Plumbers · Netherlands

Plumbing

Local SEO + Lead Generation + Business Listings

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HVAC Companies · Netherlands

HVAC

CRM Follow-up + Local SEO + LinkedIn Outreach

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Heating Companies · Netherlands

Heating

AEO + Google Ads

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Solar Companies · Netherlands

Solar

UX/UI & CRO + GEO

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Electricians · Netherlands

Electrical

AEO + Local SEO + Business Listings

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Carpenters · Netherlands

Carpentry

Web Development + SEO + Content

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Roofing Companies · Netherlands

Roofing

Email Marketing + UX/UI & CRO + Lead Generation

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Construction Companies · Netherlands

Construction

GEO + Web Development + Content

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Renovation Companies · Netherlands

Renovation

UX/UI & CRO + Meta Ads

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Insulation Companies · Netherlands

Insulation

AEO + Lead Generation + GEO

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Heat Pump Companies · Netherlands

Heat Pump

AEO + GEO

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Real Estate · Netherlands

Realty

Email Marketing + SEO + Meta Ads

Read example

Kort antwoord

Marketing voor installateurs en vakbedrijven

Wij helpen installateurs, dakdekkers, zonnepaneleninstallateurs en renovatiebedrijven in Nederland aan aanvragen rechtstreeks via Google, zonder te betalen voor gedeelde leads van platforms. Met Google Ads, een sterk Google Bedrijfsprofiel, Nederlandstalige SEO per stad en snelle opvolging. Eén bedrijf per vakgebied per regio, en alle accounts blijven van u.

Why Dutch trade businesses move beyond request platforms

Dutch homeowners often request quotes through platforms such as Werkspot and Homedeal, or comparison sites such as Offerte.nl, where several companies receive the same request. We help you keep what works there while building channels that bring exclusive enquiries:

Google Ads in Dutch: searches such as "warmtepomp installeren", "dakdekker spoed", "zonnepanelen offerte" and "cv-ketel vervangen", tracked to booked jobs.
Google Bedrijfsprofiel (Business Profile): service areas, real job photos and reviews for "in de buurt" searches.
Dutch SEO per city: pages for Amsterdam, Rotterdam, Den Haag, Utrecht, Eindhoven and the region you serve.
Energy-transition demand: heat pumps, insulation and solar are often researched together with subsidies such as the ISDE. Schemes change, so we only mention what is current.
Fast follow-up: quote requests go to whoever replies first.

How Dutch customers search

Search (Dutch)	Meaning	What it tells us
loodgieter spoed [stad]	Emergency plumber [city]	Urgent: Maps and Ads
warmtepomp offerte	Heat pump quote	Ready to buy: quote form
dakdekker in de buurt	Roofer nearby	Local: reviews decide
zonnepanelen kosten	Solar panel cost	Researching: price guide
isolatie subsidie	Insulation subsidy	Subsidy-led: explainer page

Trust signals Dutch customers look for

Show the certifications and memberships that apply to your trade, for example InstallQ certification or Techniek Nederland membership for installers, plus quality marks for roofing or insulation work. We add them, with insurance and guarantees, to your pages.

Seasonality we plan for

Autumn and winter: cv-ketel and heat pump repairs, leaks and insulation.
Spring and summer: solar panels, roofing, renovations and outdoor work.
Subsidy changes: shift demand quickly, so budgets follow them.

All tracking and lead capture is configured to comply with the GDPR (AVG) and Dutch cookie rules, with consent mode set up in Google Ads and Analytics.

What it costs

Plans start at $550 a month (Basic), with Pro at $750 and Advanced at $1,000. Ad spend is paid directly to Google. Compare plans.

Areas we cover

Main markets and regional centres.

Amsterdam
Rotterdam
The Hague
Utrecht
Eindhoven
Groningen
Tilburg
Almere
Breda
Nijmegen

Questions About Working in the Netherlands

Do you create Dutch-language ads and pages?

Yes. Dutch customers search for local services in Dutch, so ads and service pages are written in Dutch for Dutch search terms.

Is Werkspot worth it for Dutch installers?

It can fill gaps, but requests go to several companies and you pay whether you win the job or not. Google Ads, your Business Profile and Dutch SEO bring enquiries only you receive.

How quickly will we see enquiries?

Google Ads usually bring enquiries within the first few weeks. Dutch SEO and Maps build over three to six months.

Can you promote subsidised work such as heat pumps and insulation?

Yes. We build explainer and quote pages for subsidy-led searches, and we only mention a subsidy after checking that it is current.

Do you sell shared leads?

No. Every enquiry comes from campaigns and pages built for your business, and we work with one company per trade in each region.

Do I own my accounts?

Yes. Your Google Ads and Business Profile accounts, website and data stay in your company name.

Let's Discuss Your Growth

Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.