Industry
Marketing & Lead Generation For Solar Companies
Solar is a considered, high-value purchase. The installers that grow fastest combine educational content, qualified paid campaigns and patient follow-up rather than buying shared leads.
The problem
What holds solar companies back
These are the patterns we see most often before a business starts working with us.
- Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
- Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
- Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
What we do for solar companies
Every channel is set up around job value and tracked to booked work.
SEO
We build educational content around the full buying journey, system sizing, payback, batteries, inverter choice, installer comparisons and local incentives, and link it to commercial pages for residential, battery and commercial solar.
SEO serviceLocal SEO & Maps
Solar is often sold regionally, so we build service-area pages backed by real local installs and optimise your Business Profile with project photos and reviews that mention system size and savings.
Local SEO serviceWebsite & CRO
We add savings calculators, battery add-on options, finance messaging and a short qualification flow (homeowner, roof type, monthly bill), so your sales team only books appointments with genuine buyers.
Website & CRO serviceSolar Companies marketing by country
Each country page covers the local market, regulations, search terms and seasons.
AU · Australia
Solar & Battery marketing in Australia
The Australian market has shifted from first-time solar to batteries, upgrades and larger systems, driven by the federal Cheaper Home Batteries Program and state incentives.
View pageUS · USA
Solar marketing in the USA
The Residential Clean Energy Credit (Section 25D) expired at the end of 2025, which reset how homeowners evaluate solar.
View pageUK · UK
Solar Panel & Battery marketing in the UK
UK solar demand is driven by high electricity prices, battery storage and export payments through the Smart Export Guarantee.
View pageAE · Dubai
Solar marketing in Dubai
Dubai's Shams Dubai initiative allows homes and businesses to install rooftop solar and connect to the DEWA grid.
View pageNL · Netherlands
Solar & Battery marketing in the Netherlands
The Netherlands has one of the highest rooftop solar penetration rates in Europe.
View pageIE · Ireland
Solar marketing in Ireland
Solar PV has grown quickly in Ireland thanks to SEAI grants, high electricity prices and the Clean Export Guarantee.
View pageCA · Canada
Solar marketing in Canada
Solar economics vary widely across Canada.
View pageNZ · New Zealand
Solar marketing in New Zealand
Solar demand in NZ is growing as power prices rise.
View pageSG · Singapore
Solar marketing in Singapore
Singapore's solar market is concentrated on commercial and industrial rooftops, with landed homes a smaller segment.
View pageCommon Questions
Do you generate residential or commercial solar leads?
Both. We usually run them as separate campaigns because the buyers, sales cycles and messaging are completely different.
How do you keep campaigns accurate when incentives change?
We review all rebate and incentive claims in ads and on landing pages whenever the rules change, so your marketing never promises something a customer can't get.
Do you work in my country?
We run campaigns across Australia, the USA, the UK, Dubai, the Netherlands, Ireland, Canada, New Zealand and Singapore.
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.