Industry
Marketing & Lead Generation For Contractors
General contractors grow by marketing the projects they actually want, filtering out small jobs and building trust over longer decision cycles.
The problem
What holds contractors back
These are the patterns we see most often before a business starts working with us.
- General contractors compete with marketplaces and handymen for the same searches, which attracts small, low-value jobs.
- Big projects come from trust and reputation, which are hard to convey online.
- Pipeline gaps between large jobs create cash-flow pressure.
What we do for contractors
Every channel is set up around job value and tracked to booked work.
SEO
We build pages for the projects you want, additions, whole-home remodels, custom builds, commercial build-outs and ADUs, backed by case studies with scope, timeline and budget ranges.
SEO serviceLocal SEO & Maps
We optimise your Business Profile and review strategy around completed projects, and build citations with local associations and licensing listings.
Local SEO serviceGoogle Ads
Campaigns target project-level searches ('home addition contractor', 'general contractor near me'), with negative keywords to exclude handyman and jobs searches.
Google Ads serviceWebsite & CRO
Licence, bonding and insurance details, project portfolios and a qualification form (project type, budget, timeline) help filter the right jobs.
Website & CRO serviceAI search
We publish cost, permit and timeline guides so AI tools cite you when homeowners research major projects.
AI search serviceFollow-up
Long decision cycles are supported with remarketing and email nurture featuring new project case studies.
Follow-up serviceContractors marketing by country
Each country page covers the local market, regulations, search terms and seasons.
US · USA
General Contractor marketing in the USA
General contracting demand in the US is driven by home additions, whole-home remodels, ADUs (accessory dwelling units) in states like California, and commercial tenant improvements.
View pageCA · Canada
General Contractor marketing in Canada
Housing pressure is driving demand for basement suites, garden suites and additions across Canada, especially in Ontario and BC where municipalities have eased rules on secondary units.
View pageCommon Questions
How do you avoid small handyman-type enquiries?
Through keyword selection, negative keywords, price guides and qualification questions on every form.
Can you help with commercial contracting leads?
Yes. We build separate commercial pages and campaigns for tenant improvements, build-outs and facility projects.
Do you work in my country?
We run campaigns across Australia, the USA, the UK, Dubai, the Netherlands, Ireland, Canada, New Zealand and Singapore.
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.