Industry
Marketing & Lead Generation For Heating Companies
Heating businesses win by balancing winter breakdown demand with high-margin installations, and by keeping pace with fast-changing grants and regulations.
The problem
What holds heating companies back
These are the patterns we see most often before a business starts working with us.
- Winter breakdowns create urgent demand, but boiler and heat pump installations are where the margin sits.
- Grants and regulations change the market quickly, and marketing that doesn't keep up falls behind.
- Annual servicing customers are valuable, but few heating businesses market to them systematically.
What we do for heating companies
Every channel is set up around job value and tracked to booked work.
SEO
We build pages for boiler replacement, boiler repair, servicing, heat pumps, underfloor heating, radiators and landlord safety checks, with cost and grant guides that attract homeowners preparing to invest.
SEO serviceLocal SEO & Maps
We optimise your Business Profile for heating services and collect reviews that mention installations and breakdown response.
Local SEO serviceGoogle Ads
Breakdown campaigns run call-only through the colder months, while installation campaigns target replacement and heat pump searches with quote forms.
Google Ads serviceWebsite & CRO
Accreditations, finance options, grant eligibility guidance and a quick 'get an installation quote' flow turn visitors into site surveys.
Website & CRO serviceAI search
We publish accurate content on grants, running costs and replacement decisions so AI assistants cite your business.
AI search serviceFollow-up
Annual service reminders and replacement offers for older systems turn existing customers into repeat revenue.
Follow-up serviceHeating Companies marketing by country
Each country page covers the local market, regulations, search terms and seasons.
UK · UK
Heating Engineer marketing in the UK
Boiler replacements remain one of the highest-volume home improvement purchases in the UK, while heat pumps are growing quickly thanks to the Boiler Upgrade Scheme.
View pageNL · Netherlands
Heating marketing in the Netherlands
Most Dutch homes still rely on a gas combi boiler (cv-ketel), but the energy transition is shifting demand towards hybrid and all-electric heat pumps.
View pageIE · Ireland
Heating marketing in Ireland
Ireland's heating market is moving from oil and gas boilers towards heat pumps, supported by SEAI grants.
View pageCA · Canada
Heating marketing in Canada
Heating is a necessity in Canada.
View pageCommon Questions
Can you market heat pumps as well as boilers?
Yes. We build separate heat pump pages and campaigns, as buyers research very differently from emergency boiler customers.
How do you keep up with grant changes?
We review grant messaging whenever schemes change, so your ads and landing pages stay accurate.
Do you work in my country?
We run campaigns across Australia, the USA, the UK, Dubai, the Netherlands, Ireland, Canada, New Zealand and Singapore.
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.