Plans & pricing
Lead Generation Plans
Choose a plan based on your growth stage: from building your first predictable lead pipeline to scaling a complete ICP-to-Revenue engine.
Basic
$550/month
Build the Foundation
For businesses that need a structured and measurable lead-generation system.
Why choose Basic?
- Establish your ICP and target market
- Start consistent prospect acquisition
- Build your email and lead-capture foundation
- Ideal for testing new markets and channels
Most popular
Pro
$750/month
Build a Qualified Sales Pipeline
For growing businesses that want to move beyond lead generation into MQL, SQL and pipeline generation.
Why choose Pro?
- Multi-channel lead generation
- Advanced prospecting and lead scoring
- Email + LinkedIn outreach
- MQL → SQL qualification
- CRM, nurturing and pipeline management
- Best balance of scale and cost
Advanced
$1,000/month
Scale Your Revenue Pipeline
For businesses looking for a complete Demand Generation + ABM + Revenue Pipeline system.
Why choose Advanced?
- Advanced ICP and ABM targeting
- High-volume prospect identification
- Multi-channel acquisition
- Advanced automation and nurturing
- Full funnel and revenue attribution
- Weekly optimisation and strategy
Note: Advertising spend, premium data providers, CRM subscriptions and third-party software costs are billed separately.
Compare plans
Every feature, side by side.
Swipe sideways to compare all three plans.
| Feature | Basic$550/mo | Pro$750/mo | Advanced$1,000/mo |
|---|---|---|---|
| ICP & targeting | |||
| ICP Definition | |||
| ICP Segmentation | Basic | Advanced | Advanced + ABM |
| Buyer Personas | 1 | Up to 3 | Up to 5 |
| Prospecting & data | |||
| ICP-Based Prospect Identification | |||
| Prospect Research | 500/mo | 1,000/mo | 2,500/mo |
| Data Enrichment & Validation | |||
| Buying Signals | Basic | Advanced | Advanced + Custom |
| Qualification | |||
| Lead Scoring | Basic | Advanced | |
| MQL Framework | |||
| SQL Framework | |||
| Lead Funnel Mapping | |||
| Channels & outreach | |||
| Email Marketing | 1 Sequence | 2 Sequences | 4 Sequences |
| Email Follow-ups | |||
| LinkedIn Prospecting | |||
| Google Ads Strategy | |||
| SEO / Local SEO | Basic | Advanced | |
| Retargeting | |||
| ABM | Basic | Advanced | |
| Capture, CRM & nurturing | |||
| Landing Pages | 1 | 2 | 4 |
| Lead Capture & Forms | |||
| CRM Integration | Basic | Advanced | |
| Marketing Automation | Basic | Advanced | |
| Lead Nurturing | |||
| Pipeline & reporting | |||
| Sales Pipeline Mapping | |||
| MQL → SQL Handoff | |||
| Pipeline Reporting | Monthly | Bi-weekly | Weekly |
| Funnel Analytics | Basic | Advanced | Advanced |
| Revenue Attribution | |||
| Conversion Optimisation | Basic | Advanced | |
| Support | |||
| Strategy Calls | Monthly | 2/month | Weekly |
| Dedicated Strategist | |||
Not sure which plan?
Start with a free lead-generation audit
We review your ICP, current channels, funnel conversion and pipeline, then recommend the plan that fits your stage and budget.
What every plan includes
- ICP definition and lead funnel mapping
- ICP-based prospect identification with data enrichment and validation
- Email marketing with follow-ups
- Google Ads strategy, lead capture and forms
- MQL framework and reporting
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.