"Contractor near me" brings every kind of enquiry, from a squeaky door to a full home addition.
Contractor lead generation is about attracting the projects you want and filtering out the rest before they take up your estimating time.
Market by project type
Build a page for each project you want more of, linked to a central contractor marketing hub:
- Home additions
- Whole-home remodels
- ADUs and secondary units
- Basement finishing
- Custom builds
- Commercial build-outs
- Insurance rebuilds
Use keywords that signal a real project
Project searches
- home addition contractor
- general contractor for remodel
- ADU builder
- commercial build-out contractor
Exclude
- handyman
- odd jobs
- jobs hiring
- DIY
In Google Ads, negative keyword lists stop you paying for handyman and job-seeker searches from day one.
Show licences, bonds and insurance
Homeowners hiring a contractor worry about risk. Put licence numbers, insurance, warranties and permit experience on every project page, alongside reviews and photos of finished work.
Qualify every enquiry
- Project type
- Budget range
- Timeline
- Plans or permits in place
- Property address or area
A short qualification form saves hours of site visits for projects that will never go ahead.
Win local search
Local SEO helps you appear for contractor searches in the neighbourhoods you work in. Reviews that describe the project, and photos tagged to real locations, carry more weight than generic praise.
Answer project questions
- How much does a home addition cost?
- Do I need a permit for a remodel?
- How long does an ADU take to build?
- How do I choose a general contractor?
Helpful answers bring homeowners to your site early, and give AI search tools a reason to mention you. Link each article to the matching project page.
Stay in touch through long decisions
Projects take months to plan. Email updates, new case studies and remarketing keep you on the shortlist.
Track project revenue
Measure qualified leads, site visits, quotes, signed projects and revenue per channel, not raw enquiry numbers.
Get a lead-generation plan for your general contracting business. We review your visibility, competitors, estimated cost per lead and a 90-day plan.
Book your free lead-generation audit
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