Real Estate · Netherlands
Real Estate Marketing & Lead Generation in the Netherlands
We help real estate agents (makelaars) in the Netherlands win more valuations, sales and rental mandates through Dutch-language search, local SEO and targeted campaigns.
- Exclusive real estate leads
- One real estate agency per area
- You own every account
The market
The Dutch real estate market today
Dutch homeowners search for a "makelaar" in their city or neighbourhood and often request a free valuation ("gratis waardebepaling") before choosing. Funda dominates buyer traffic, so agents grow by winning sellers and landlords directly. Rental management and purchase guidance for buyers ("aankoopmakelaar") are strong additional services in tight housing markets.
Marketing & Lead Expert is a marketing and lead-generation partner for real estate agencies. We don't do real estate work ourselves. We build and run the channels that bring enquiries straight to you, and we only work with one real estate agency per service area.
The problem
Why leads are inconsistent
- Portal leads are shared with every agency in the area, and portal fees keep rising.
- Seller and landlord leads are worth far more than buyer enquiries, but most marketing attracts buyers.
- Agents spend hours on enquiries that were never going to list, buy or rent.
Many real estate agencies also lean on Werkspot, Homedeal and comparison sites such as Offerte.nl. Those leads are often shared and get more expensive every year. We move your pipeline towards enquiries that come directly to you.
High-value real estate jobs we help you win
We build pages and campaigns for the work that pays best, not the small jobs that fill the diary.
- Free valuations and sales mandates
- Purchase guidance (aankoopmakelaar)
- Rental and property management
- New-build project sales
- Commercial property
- Valuation reports (taxaties)
Our real estate marketing services in the Netherlands
Six channels, each set up around job value and tracked to booked work.
All ServicesReal Estate SEO
We build pages for the services and suburbs that win listings: property appraisals, selling, property management, and local market reports. Each suburb or community page uses real sales data, recent listings and local knowledge, which is what ranks and what persuades owners to call.
SEO serviceLocal SEO & Google Maps
We optimise your agency and agent profiles on Google Business Profile, build reviews from sellers and landlords that mention the suburb and result, and keep your details consistent across property directories in the Netherlands.
Local SEO serviceGoogle Ads
Search campaigns target seller and landlord intent ("what is my property worth", "property management near me") with appraisal landing pages. Separate campaigns handle buyer enquiries and new projects, and every ad follows the property advertising rules in your market. All keywords, ad copy and landing pages are written in Dutch for Dutch searchers.
Google Ads serviceWebsite & conversion
We add instant appraisal requests, recent sales, agent profiles, suburb reports and clear calls to action for selling, buying and renting, so each visitor type finds the right path in one click.
Website & CRO serviceAI search visibility
We publish clear, data-backed answers on local prices, days on market, rental yields and the selling process, so AI assistants cite your agency when owners and buyers ask about your area in the Netherlands.
AI search serviceFollow-up & remarketing
Appraisal requests that do not list straight away get a nurture sequence with market updates and recent results, and past clients receive anniversary valuations and referral prompts.
Follow-up serviceSearch demand
Searches we help you win
Each search theme and its long-tail variations is mapped to a dedicated page or ad group, so the right page shows for the right search.
- makelaar Rotterdam
- gratis waardebepaling
- huis verkopen Rotterdam
- aankoopmakelaar Rotterdam
- real estate leads Netherlands
- marketing voor makelaars
Local context
How customers search here
Most Dutch homeowners search in Dutch, so while this page explains our services in English, the campaigns, landing pages and keywords we run for your business are built in Dutch for Dutch buyers. The energy transition, solar, heat pumps, insulation and batteries, is reshaping demand across the market.
Licensing, trust and compliance
Membership of NVM, VBO or Vastgoedpro and certified valuers are strong trust signals, and advertising must follow Dutch consumer rules. All keywords, ads and pages are written in Dutch for Dutch searchers.
All tracking and lead capture is configured to comply with the GDPR (AVG) and Dutch cookie rules, with consent mode set up in Google Ads and Analytics.
Three Steps To More Real Estate Jobs
- 01
Market Audit
Your visibility, competitors and the most profitable real estate jobs in your area.
- 02
Build & Launch
Pages, tracking, Google Business Profile and campaigns go live.
- 03
Optimise & Scale
Budget follows booked jobs. Then we expand into new services and areas.
Real Estate case study in the Netherlands
What Email Marketing, SEO and Meta Ads did for an agency with 8 sales agents in Rotterdam.
All Case StudiesIllustrative case study: the business is anonymised and the figures are modelled on typical results for this market.
Real Estate · Netherlands
Realty
An agency with 8 sales agents in Rotterdam, selling and leasing homes across the wider Rotterdam area. Most seller leads came from Funda and referrals, so the agency was competing with every other agent for the same vendors. The goal was to win more vendor appraisals directly, cut dependence on portal lead products and turn more appraisals into signed listings.
Where we generate real estate leads in the Netherlands
City pages are created only where we have real local data, projects or reviews to add.
- Amsterdam
- Rotterdam
- The Hague
- Utrecht
- Eindhoven
- Groningen
- Tilburg
- Almere
- Breda
- Nijmegen
Real Estate Marketing Questions
Do you run campaigns in Dutch?
Yes. Strategy and reporting can be in English, but every keyword, ad and landing page for Dutch owners and buyers is written in Dutch.
Can you help us win more sellers instead of buyers?
Yes. We focus on valuation and selling searches, which produce the mandates that drive revenue.
Can you generate seller and landlord leads, not just buyers?
Yes. Our campaigns focus on appraisal and property management searches, which produce the listings that drive agency revenue.
Do you work with individual agents or whole agencies?
Both. We can build a personal brand for a top agent or a lead-generation system for the whole agency.
Do you run the campaigns in Dutch?
Yes. Our strategy and reporting can be in English, but keywords, ads and landing pages for Dutch homeowners and businesses are written in Dutch so they perform in the local market.
More industries in Netherlands
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.