Real Estate · Canada
Real Estate Marketing & Lead Generation in Canada
We help Canadian brokerages and real estate teams generate seller, buyer and property management leads they own, across major cities and fast-growing regional markets.
- Exclusive real estate leads
- One real estate agency per area
- You own every account
The market
The Canadian real estate market today
Canadian buyers and sellers search by city and neighbourhood, and home valuation searches are a key source of listing leads. Toronto, Vancouver and Calgary are highly competitive online, while mid-size cities often offer better lead economics. Pre-construction condos, investors and property management are strong niches in many markets.
Marketing & Lead Expert helps Canadian real estate brokerages and teams win listing presentations directly from Google instead of relying on portal leads. We're a marketing partner, not realtors. We build and run the channels that bring seller and buyer enquiries to you, and we work with one brokerage per market area.
The problem
Why leads are inconsistent
- Buyers browsing realtor.ca contact several realtors, and paid lead programs send the same enquiry to competing agents.
- Listing presentations are worth far more than buyer enquiries, but most realtor marketing attracts buyers who are only browsing.
- Realtors lose hours on enquiries that were never going to list or buy.
Many real estate agencies also lean on HomeStars, Yelp and Kijiji. Those leads are often shared and get more expensive every year. We move your pipeline towards enquiries that come directly to you.
High-value real estate jobs we help you win
We aim your budget at the Canadian work that pays: listing presentations, seller leads in your neighbourhoods and property management.
- Seller leads and home evaluations
- Buyer consultations
- Pre-construction and condo sales
- Investor leads
- Property management
- Commercial leasing
Our real estate marketing services in Canada
Six channels, each set up for how Canadians look for a realtor and tracked to listing presentations.
All ServicesReal Estate SEO
We build pages for home evaluations, selling, property management and neighbourhood market reports. Each neighbourhood page uses real sales data and local knowledge.
SEO serviceLocal SEO & Google Maps
We optimize your agency and agent profiles on Google Business Profile, build reviews from sellers and landlords that mention the suburb and result, and keep your details consistent across property directories in Canada.
Local SEO serviceGoogle Ads
Search campaigns target seller and landlord intent ("what is my property worth", "property management near me") with appraisal landing pages. Separate campaigns handle buyer enquiries and new projects, and every ad follows the property advertising rules in your market. Where Google Local Services Ads are available for your category, we set them up and manage them alongside search campaigns.
Google Ads serviceWebsite & conversion
We add a home evaluation request, recent sales, realtor profiles, neighbourhood reports and clear paths for selling, buying and renting, with ads that follow your provincial regulator's advertising rules.
Website & CRO serviceAI search visibility
We publish clear, data-backed answers on local prices, days on market, rental yields and the selling process, so AI assistants cite your agency when owners and buyers ask about your area in Canada.
AI search serviceFollow-up & remarketing
Evaluation requests that don't list straight away get market updates and recent results, and past clients get anniversary evaluations and referral prompts.
Follow-up serviceSearch demand
Searches we help you win
Each search theme, from 'sell my house [city]' to 'home evaluation [neighbourhood]', has its own page or ad group, so searchers land on what they asked for.
- realtor Calgary
- home evaluation Calgary
- sell my house Calgary
- pre construction condos Calgary
- real estate leads Canada
- real estate marketing Canada
Local context
How customers search here
Canada's long winters and short summers make seasonality central to every trade. Provincial licensing and rebates differ, Quebec campaigns may need French, and buyers search by city and neighbourhood across very different regional markets.
Licensing, trust and compliance
Realtors must be registered with their provincial regulator (such as RECO in Ontario or BCFSA in British Columbia), and advertising must follow provincial rules. Quebec campaigns can run in French.
Email and SMS follow-up is set up to comply with CASL consent rules, and data handling follows PIPEDA and applicable provincial privacy laws.
Three Steps To More Real Estate Jobs
- 01
Market Audit
We check how you show up for seller and buyer searches in your market, who outranks you and which neighbourhoods list most.
- 02
Build & Launch
Evaluation and neighbourhood pages, call tracking, your Google Business Profile and the first campaigns go live.
- 03
Optimise & Scale
Spend follows the neighbourhoods that produce listings. Then we add services or areas one at a time.
Real Estate case study in Canada
What GEO, CRM Follow-up and Email Marketing could look like for an agency with 6 sales agents in Ottawa.
All Case StudiesIllustrative case study: this is not a client result. It shows how this work could be structured.
Real Estate · Canada
Realty
An agency with 6 sales agents in Ottawa, selling and leasing homes across the wider Ottawa area. Most seller leads came from Realtor.ca and referrals, so the agency was competing with every other agent for the same vendors. The goal was to win more vendor appraisals directly, cut dependence on portal lead products and turn more appraisals into signed listings.
Read the full case studyWhere we generate real estate leads in Canada
We only build a neighbourhood page when there's real data behind it: recent sales, listings or local reviews.
- Toronto
- Vancouver
- Calgary
- Edmonton
- Ottawa
- Montreal
- Mississauga
- Winnipeg
- Hamilton
- Halifax
Real Estate Marketing Questions
Can you run campaigns in French?
Yes. For Quebec and bilingual markets we build French keywords, ads and landing pages.
Do you generate pre-construction leads?
Yes. We build project landing pages and campaigns for pre-construction and condo launches.
Can you generate seller and landlord leads, not just buyers?
Yes. Our campaigns focus on appraisal and property management searches, which produce the listings that drive agency revenue.
Do you work with individual agents or whole agencies?
Both. We can build a personal brand for a top agent or a lead-generation system for the whole agency.
Can you run campaigns in French for Quebec?
Yes. For Quebec and bilingual markets we can build French keywords, ads and landing pages alongside English campaigns.
More industries in Canada
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.
