Real Estate · Canada
Real Estate Marketing & Lead Generation in Canada
We help Canadian brokerages and real estate teams generate seller, buyer and property management leads they own, across major cities and fast-growing regional markets.
- Exclusive real estate leads
- One real estate agency per area
- You own every account
The market
The Canadian real estate market today
Canadian buyers and sellers search by city and neighbourhood, and home valuation searches are a key source of listing leads. Toronto, Vancouver and Calgary are highly competitive online, while mid-size cities often offer better lead economics. Pre-construction condos, investors and property management are strong niches in many markets.
Marketing & Lead Expert is a marketing and lead-generation partner for real estate agencies. We don't do real estate work ourselves. We build and run the channels that bring enquiries straight to you, and we only work with one real estate agency per service area.
The problem
Why leads are inconsistent
- Portal leads are shared with every agency in the area, and portal fees keep rising.
- Seller and landlord leads are worth far more than buyer enquiries, but most marketing attracts buyers.
- Agents spend hours on enquiries that were never going to list, buy or rent.
Many real estate agencies also lean on HomeStars, Yelp and Kijiji. Those leads are often shared and get more expensive every year. We move your pipeline towards enquiries that come directly to you.
High-value real estate jobs we help you win
We build pages and campaigns for the work that pays best, not the small jobs that fill the diary.
- Seller leads and home evaluations
- Buyer consultations
- Pre-construction and condo sales
- Investor leads
- Property management
- Commercial leasing
Our real estate marketing services in Canada
Six channels, each set up around job value and tracked to booked work.
All ServicesReal Estate SEO
We build pages for the services and suburbs that win listings: property appraisals, selling, property management, and local market reports. Each suburb or community page uses real sales data, recent listings and local knowledge, which is what ranks and what persuades owners to call.
SEO serviceLocal SEO & Google Maps
We optimize your agency and agent profiles on Google Business Profile, build reviews from sellers and landlords that mention the suburb and result, and keep your details consistent across property directories in Canada.
Local SEO serviceGoogle Ads
Search campaigns target seller and landlord intent ("what is my property worth", "property management near me") with appraisal landing pages. Separate campaigns handle buyer enquiries and new projects, and every ad follows the property advertising rules in your market. Where Google Local Services Ads are available for your category, we set them up and manage them alongside search campaigns.
Google Ads serviceWebsite & conversion
We add instant appraisal requests, recent sales, agent profiles, suburb reports and clear calls to action for selling, buying and renting, so each visitor type finds the right path in one click.
Website & CRO serviceAI search visibility
We publish clear, data-backed answers on local prices, days on market, rental yields and the selling process, so AI assistants cite your agency when owners and buyers ask about your area in Canada.
AI search serviceFollow-up & remarketing
Appraisal requests that do not list straight away get a nurture sequence with market updates and recent results, and past clients receive anniversary valuations and referral prompts.
Follow-up serviceSearch demand
Searches we help you win
Each search theme and its long-tail variations is mapped to a dedicated page or ad group, so the right page shows for the right search.
- realtor Calgary
- home evaluation Calgary
- sell my house Calgary
- pre construction condos Calgary
- real estate leads Canada
- real estate marketing Canada
Local context
How customers search here
Canada's long winters and short summers make seasonality central to every trade. Provincial licensing and rebates differ, Quebec campaigns may need French, and buyers search by city and neighbourhood across very different regional markets.
Licensing, trust and compliance
Realtors must be registered with their provincial regulator (such as RECO in Ontario or BCFSA in British Columbia), and advertising must follow provincial rules. Quebec campaigns can run in French.
Email and SMS follow-up is set up to comply with CASL consent rules, and data handling follows PIPEDA and applicable provincial privacy laws.
Three Steps To More Real Estate Jobs
- 01
Market Audit
Your visibility, competitors and the most profitable real estate jobs in your area.
- 02
Build & Launch
Pages, tracking, Google Business Profile and campaigns go live.
- 03
Optimise & Scale
Budget follows booked jobs. Then we expand into new services and areas.
Real Estate case study in Canada
What GEO, CRM Follow-up and Email Marketing did for an agency with 6 sales agents in Ottawa.
All Case StudiesIllustrative case study: the business is anonymised and the figures are modelled on typical results for this market.
Real Estate · Canada
Realty
An agency with 6 sales agents in Ottawa, selling and leasing homes across the wider Ottawa area. Most seller leads came from Realtor.ca and referrals, so the agency was competing with every other agent for the same vendors. The goal was to win more vendor appraisals directly, cut dependence on portal lead products and turn more appraisals into signed listings.
Where we generate real estate leads in Canada
City pages are created only where we have real local data, projects or reviews to add.
- Toronto
- Vancouver
- Calgary
- Edmonton
- Ottawa
- Montreal
- Mississauga
- Winnipeg
- Hamilton
- Halifax
Real Estate Marketing Questions
Can you run campaigns in French?
Yes. For Quebec and bilingual markets we build French keywords, ads and landing pages.
Do you generate pre-construction leads?
Yes. We build project landing pages and campaigns for pre-construction and condo launches.
Can you generate seller and landlord leads, not just buyers?
Yes. Our campaigns focus on appraisal and property management searches, which produce the listings that drive agency revenue.
Do you work with individual agents or whole agencies?
Both. We can build a personal brand for a top agent or a lead-generation system for the whole agency.
Can you run campaigns in French for Quebec?
Yes. For Quebec and bilingual markets we can build French keywords, ads and landing pages alongside English campaigns.
More industries in Canada
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.