Solar Companies · Australia
Solar & Battery Marketing & Lead Generation in Australia
For owners of solar companies in Australia: get found by local customers and rely less on shared lead sites. Australia has one of the highest rooftop solar uptake rates in the world, which means buyers are informed, comparison-shopping and wary of pushy sales. We help solar and battery installers win qualified appointments without buying shared leads.
- Exclusive solar leads
- One solar installer per area
- You own every account
The market
The Australian solar market today
The Australian market has shifted from first-time solar to batteries, upgrades and larger systems, driven by the federal Cheaper Home Batteries Program and state incentives. Buyers compare installers on SolarQuotes-style review sites, check accreditation and ask about payback before booking. Queensland, NSW, Victoria, South Australia and WA all have different tariffs and incentives, so messaging must be state-specific.
Marketing & Lead Expert helps Australian solar and battery installers win consultations directly from Google. We're a marketing partner, not installers. We build and run the channels that send homeowners and businesses to you, and we work with one installer per suburb cluster.
The problem
Why leads are inconsistent
- Australian homeowners compare several solar quotes, check reviews and are wary of cheap-system horror stories, so cold lead lists convert poorly.
- Federal battery support, STC values, state programs and feed-in tariffs keep changing, and ads that aren't updated quickly make promises that no longer hold.
- Quote-comparison sites often send the same enquiry to three or more installers, so the cost per install is far higher than the price per lead.
Many solar installation businesses also lean on hipages, ServiceSeeking, Oneflare and Airtasker. Those leads are often shared and get more expensive every year. We move your pipeline towards enquiries that come directly to you.
High-value solar jobs we help you win
We aim your budget at the Australian jobs that pay: solar with batteries, battery retrofits on existing systems and commercial rooftops.
- Home battery installation and battery retrofits
- Residential solar systems (6.6kW and larger)
- Solar upgrades and panel replacements
- Commercial solar for businesses and farms
- EV charger installation with solar
- Solar maintenance and inverter replacement
Our solar marketing services in Australia
Six channels, each set up for how Australians research solar and batteries and tracked to signed jobs.
All ServicesSolar & Battery SEO
We build guides on system size, payback, batteries, feed-in tariffs in your state and how to pick an accredited installer, linked to your residential, battery and commercial pages.
SEO serviceLocal SEO & Google Maps
We build suburb and region pages backed by real installs, and fill your Google Business Profile with project photos and reviews that mention system and battery size.
Local SEO serviceGoogle Ads
Solar ads work best with qualification built in. We target high-intent terms, add homeowner and roof-type questions to landing pages, and feed qualified-lead signals back into Google Ads so the algorithm finds more buyers, not more browsers.
Google Ads serviceWebsite & conversion
We add a savings estimate, battery and backup options, finance messaging and a short form for homeownership, roof type and quarterly bill.
Website & CRO serviceAI search visibility
AI assistants are now a major research tool for solar buyers. We publish transparent, well-sourced answers on costs, payback and incentives in Australia so your business is the one cited, not a comparison site.
AI search serviceFollow-up & remarketing
Quote requests get a follow-up sequence with local installs and battery examples, plus reminder ads until the homeowner is ready.
Follow-up serviceSearch demand
Searches we help you win
Each search theme, from 'solar installer [suburb]' to 'home battery cost', has its own page or ad group, so searchers land on what they asked for.
- solar battery installer Brisbane
- home battery rebate
- solar panels quote Brisbane
- commercial solar installer
- solar leads Australia
- solar marketing Australia
Local context
How customers search here
Australian homeowners search by suburb as much as by city, so suburb-level service pages and a well-defined Google Business Profile service area are critical. Seasons are the reverse of the northern hemisphere, which changes when heating, cooling and outdoor campaigns need to go live.
Licensing, trust and compliance
Installers need Solar Accreditation Australia (SAA) accreditation, and retailers are expected to be approved sellers under the New Energy Tech Consumer Code. We make sure accreditation, warranties and rebate information are accurate and clearly displayed.
All tracking and lead capture is set up in line with the Australian Privacy Principles, and SMS follow-up respects Spam Act consent rules.
Three Steps To More Solar Jobs
- 01
Market Audit
We check how you appear for solar and battery searches across your suburbs, who outranks you and which systems sell best.
- 02
Build & Launch
Solar, battery and suburb pages, call tracking, your Google Business Profile and the first campaigns go live.
- 03
Optimise & Scale
Spend follows the suburbs and system types that sign. Then we add services or areas one at a time.
Solar & Battery case study in Australia
What Meta Ads, GEO and LinkedIn Outreach could look like for a solar installer with 3 install crews in Adelaide.
All Case StudiesIllustrative case study: this is not a client result. It shows how this work could be structured.
Solar Companies · Australia
Solar
A solar installer with 3 install crews based in Adelaide, serving the wider Adelaide area and focused on home battery installation and battery retrofits, plus residential solar systems. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive quote requests, a lower cost per install and a pipeline the owner controls.
- Meta Ads (Facebook & Instagram)
- GEO (Generative Engine Optimisation)
- Prospect Outreach (LinkedIn Sales Navigator)
Where we generate solar leads in Australia
We only build a suburb page when there's something real behind it: installs completed there, local reviews or local detail.
- Sydney
- Melbourne
- Brisbane
- Perth
- Adelaide
- Gold Coast
- Canberra
- Newcastle
- Sunshine Coast
- Hobart
Solar & Battery Marketing Questions
Can you market home batteries under the federal rebate?
Yes. We build battery-specific campaigns and landing pages, and we update all rebate claims whenever the program rules change so your marketing stays accurate.
Do you generate exclusive solar leads?
Yes. Every enquiry comes from your own campaigns and website, so it isn't sold to four other installers the way many aggregator leads are.
Do you generate residential or commercial solar leads?
Both. We usually run them as separate campaigns because the buyers, sales cycles and messaging are completely different.
How do you keep campaigns accurate when incentives change?
We review all rebate and incentive claims in ads and on landing pages whenever the rules change, so your marketing never promises something a customer can't get.
Do you work with trades outside the major capital cities?
Yes. Regional centres often offer lower advertising costs and less competition, so we regularly build campaigns for businesses in regional NSW, Victoria, Queensland and WA.
More industries in Australia
Let's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.
