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Example · Heating Companies · Canada

Heating Marketing Example: Canada

An illustrative plan showing how AEO, Google Ads and Local SEO could work for an 8-engineer heating company in Vancouver.

Illustrative example: this is not a client result. It shows how this work could be structured.

Heating Companies · Canada

Heating

Example business: an 8-engineer heating company based in Vancouver, serving the wider Vancouver area and focused on furnace replacement, plus boiler and hydronic heating. Businesses like this often get many enquiries through HomeStars and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive enquiries, a lower cost per booked job and a pipeline the owner controls.

AEOAnswer boxesGoogle AdsSearch adsLocal SEOGoogle MapsHeatingGoalqualified leads

The challenge

Where a business like this gets stuck

  • Winter breakdowns create urgent demand, but boiler and heat pump installations are where the margin sits.
  • Grants and regulations change the market quickly, and marketing that doesn't keep up falls behind.
  • Annual servicing customers are valuable, but few heating businesses market to them systematically.
  • Peak season (demand peaks from october to march) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on AEO (Answer Engine Optimization), Google Ads and Local SEO & Google Maps, three channels that can suit heating businesses in Vancouver. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our heating marketing service in Canada

What the work could include

The technical work, service by service.

Service 1

AEO (Answer Engine Optimisation)

  • Rewrite service pages so each opens with a short, direct answer to the question buyers actually search.
  • Add FAQPage, HowTo and Service schema and question-led headings to target featured snippets and People Also Ask.
  • Build a price and timeline guide for furnace replacement with tables that answer engines can lift straight into results.
  • Optimize for voice and conversational queries such as "how much does furnace replacement cost near me".
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Service 2

Google Ads

  • Restructure the account into single-theme ad groups by job type, with exact and phrase match only and a negative keyword list.
  • Install call tracking and import booked jobs from the CRM as offline conversions, so bidding optimises for revenue, not form fills.
  • Move from manual CPC to Maximize Conversion Value with a target ROAS once enough conversions a month are flowing.
  • Set up and manage Google Local Services Ads next to search campaigns, disputing invalid leads weekly.
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Service 3

Local SEO & Google Maps

  • Rebuild the Google Business Profile: correct the primary category, add secondary categories and services with descriptions and a service area matched to the real travel radius.
  • Publish suburb and area pages across the wider Vancouver area, each with local job photos, travel times and area-specific FAQs.
  • Launch a review request flow by SMS after every completed job to encourage a steady flow of new reviews.
  • Track rankings on a 9x9 geo-grid around the office to see Maps visibility street by street, not just from one location.
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An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering AEO, Google Ads and Local SEO.

  2. Weeks 3 to 6

    Build and launch

    AEO, Google Ads and Local SEO live for furnace replacement, plus boiler and hydronic heating.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Mississauga and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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