Case study · Remodeling Companies · USA
Remodeling Case Study USA: +168% Leads
How a design-build remodeler with 3 project leads in Dallas grew consultation requests 168% and cut cost per lead 49% in 6 months with UX/UI & CRO, Meta Ads and Content.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.
Remodeling Companies · USA
Remodeling
A design-build remodeler with 3 project leads based in Dallas, serving the wider Dallas area and focused on kitchen remodeling and bathroom remodeling. Before working with us, 58% of inquiries came through Angi and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.
Results After 6 Months
Leads per month
+168%
Cost per lead
-49%
Marketing-sourced revenue
+235%
Return on marketing spend
20.2x
The challenge
Where the business was stuck
- Remodeling buyers research for months and collect multiple bids, so speed alone doesn't win.
- Many inquiries come from homeowners without a realistic budget.
- Kitchen and bath remodels are visual purchases, yet many sites show few finished projects.
- Peak season (inquiries peak in january to april as homeowners plan projects for the year, with a second rise in early fall before the holidays) was not being planned for, so budget ran out when demand was highest.
The approach
Three services, one goal
We focused on Website Optimization (UX/UI & CRO), Meta Ads (Facebook & Instagram) and Content Marketing, the three channels with the best cost per project for remodeling businesses in Dallas. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.
What we did
The technical work behind the numbers, service by service.
Service 1
Website Optimisation (UX/UI & CRO)
- Ran a UX audit using heatmaps and 1,100 session recordings to find where mobile visitors dropped off.
- Rebuilt 9 landing pages with one offer, one call to action and proof (reviews, licenses, guarantees) above the fold.
- Cut the inquiry form from 11 fields to 4, added a sticky click-to-call bar and a multi-step quote form on mobile.
- Ran 6 A/B tests on headlines, form placement and offers; the winning variants now carry all traffic.
Service 2
Meta Ads (Facebook & Instagram)
- Installed the Meta Pixel and Conversions API server-side, lifting event match quality from 5.2 to 8.8 out of 10.
- Launched Instant Form lead ads with 3 qualifying questions (area, job type, timeframe) to filter out low-intent leads.
- Tested 39 creatives: before and after photos, short job videos and owner-to-camera clips; the top 4 now carry the budget.
- Built audiences from website visitors, video viewers and a 2% lookalike of past customers, excluding existing clients.
- Synced lead ad submissions to the CRM in real time so every lead was called within minutes.
Service 3
Content Marketing
- Built a content plan of 22 articles around cost, comparison and how-to questions for kitchen remodeling and bathroom remodeling.
- Produced 30 short videos from real jobs and repurposed them for the website, Google Business Profile, YouTube and social.
- Created a downloadable buyer guide as a lead magnet, capturing 154 email leads a month for follow-up.
- Linked every article to the matching service page and quote form, so readers move from research to inquiry.
The numbers
Before and after
| Metric | Before | Month 6 | Change |
|---|---|---|---|
| Consultation requests per month | 22 | 59 | +168% |
| Cost per lead | $272 | $138 | -49% |
| Cost per project | $3,185 | $1,293 | -59% |
| Lead-to-job rate | 9% | 11% | +2 pts |
| Website conversion rate | 3.5% | 7.9% | +126% |
| Marketing-sourced revenue / month | $62k | $208k | +235% |
| Share of leads from paid directories | 58% | 21% | -37 pts |
| Inquiry form fields | 11 | 4 | -7 |
| Meta Ads leads / month | 0 | 16 | new channel |
| Organic visits to guides / month | 78 | 2,224 | new channel |
Lead growth
Consultation requests per month
Marketing-sourced revenue went from $62k to $208k a month, measured from booked remodel projects in the CRM.
Optimisations That Moved The Numbers
- 01
The shorter 4-field form lifted form conversion rate by 53%.
- 02
The sticky mobile call bar increased calls from mobile visitors by 20%.
- 03
Adding qualifying questions to the lead form cut junk leads by 53% while keeping cost per lead 19% below the account average.
- 04
The top 12 articles now rank on page one and send readers to quote forms at a 19% higher rate than other traffic.
The 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO, Meta Ads and Content.
Weeks 3 to 6
Build and launch
UX/UI & CRO, Meta Ads and Content live for kitchen remodeling and bathroom remodeling.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Phoenix and nearby areas, plus new services with proven demand.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
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