Case study · Electricians · USA

Electrician Case Study USA: +118% Leads

Name: Marketing & Lead Expert
Address: IN
Price range: $$

How an 11-electrician contracting business in Atlanta grew calls and inquiries 118% and cut cost per lead 49% in 6 months with Business Listings and LinkedIn Outreach.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.

Electricians · USA

Electrical

An 11-electrician contracting business based in Atlanta, serving the wider Atlanta area and focused on electrical panel upgrades and EV charger installation. Before working with us, 68% of inquiries came through Angi and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive calls and inquiries, a lower cost per booked job and a pipeline the owner controls.

Results After 6 Months

Leads per month

+118%

Cost per lead

-49%

Marketing-sourced revenue

+135%

Return on marketing spend

8.0x

The challenge

Where the business was stuck

Small callout jobs fill the diary but rarely pay well, while switchboard upgrades, rewires and EV chargers go to better-marketed firms.
Commercial and residential work need completely different marketing, but most electricians run one generic website for both.
Many electrical businesses rely on referrals, which makes growth unpredictable from month to month.
Peak season (generator demand spikes before and after storm and hurricane seasons; ev charger and panel upgrade demand is steady year-round) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

We focused on Business Listings & Citations and Prospect Outreach (LinkedIn Sales Navigator), the two channels with the best cost per booked job for electrical contracting businesses in Atlanta. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.

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What we did

The technical work behind the numbers, service by service.

Service 1

Business Listings & Citations

Claimed and completed profiles on Google Business Profile, Bing Places, Apple Business Connect and 52 local and industry directories.
Cleaned name, address and phone details everywhere, removing 6 duplicate listings that were splitting reviews and confusing Google.
Added services, photos, opening hours, license numbers and booking links to every profile, with UTM tags to track leads by source.
Set up monthly listing monitoring so incorrect edits by users or aggregators are caught and fixed within days.

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Service 2

Prospect Outreach (LinkedIn Sales Navigator)

Defined the ideal customer profile and built 702 target accounts in LinkedIn Sales Navigator: builders, facility managers, property managers and fit-out firms.
Saved lead searches with alerts for job changes, new projects and company growth, so outreach starts with a real reason to talk.
Ran a 4-step manual sequence from the owner's profile: personalised connection note, value message, case study and a meeting request, within LinkedIn's weekly limits.
Logged every conversation in the CRM and handed warm replies to the owner with account notes before each call.

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The numbers

Before and after

Metric	Before	Month 6	Change
Calls and inquiries per month	55	120	+118%
Cost per lead	$63	$32	-49%
Cost per booked job	$184	$87	-53%
Lead-to-job rate	34%	37%	+3 pts
Website conversion rate	2.9%	3.7%	+30%
Marketing-sourced revenue / month	$19k	$44k	+135%
Share of leads from paid directories	68%	23%	-45 pts
Listings with consistent details	16	55	all fixed
Sales meetings booked / month	0	10	new channel

Lead growth

Calls and enquiries per month

Marketing-sourced revenue went from $19k to $44k a month, measured from booked booked jobs in the CRM.

Optimisations That Moved The Numbers

01
Fixing duplicates and inconsistent details lifted Google Business Profile views by 33%.
02
Bing, Apple Maps and directory profiles now produce 16 tracked leads a month that did not exist before.
03
Personalised connection notes reached a 39% acceptance rate, and 14% of new connections replied.
04
Sales Navigator outreach booked 10 meetings a month with builders and facility managers, leading to 3 new commercial accounts in six months.

The 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Business Listings and LinkedIn Outreach.
Weeks 3 to 6
Build and launch
Business Listings and LinkedIn Outreach live for electrical panel upgrades and EV charger installation.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Tampa and nearby areas, plus new services with proven demand.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.