Example · Solar Companies · USA

Solar Marketing Example: USA

Name: Marketing Lead Expert
Address: IN
Price range: $$

An illustrative plan showing how GEO and UX/UI & CRO could work for a solar installer with 7 install crews in Houston.

Illustrative example: this is not a client result. It shows how this work could be structured.

Solar Companies · USA

Solar

Example business: a solar installer with 7 install crews based in Houston, serving the wider Houston area and focused on residential solar with battery storage, plus battery backup and whole-home backup. Businesses like this often get many inquiries through Angi and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive quote requests, a lower cost per install and a pipeline the owner controls.

The challenge

Where a business like this gets stuck

Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
Peak season (interest rises with summer utility bills and around utility rate changes or state program deadlines) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on GEO (Generative Engine Optimization) and Website Optimization (UX/UI & CRO), two channels that can suit solar installation businesses in Houston. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our solar marketing service in the USA

What the work could include

The technical work, service by service.

Service 1

GEO (Generative Engine Optimisation)

Create a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
Publish citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
Earn mentions on trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
Track buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.

Related service

Service 2

Website Optimisation (UX/UI & CRO)

Run a UX audit using heatmaps and session recordings to find where mobile visitors dropped off.
Rebuild landing pages with one offer, one call to action and proof (reviews, licenses, guarantees) above the fold.
Cut the inquiry form to the essential fields and add a sticky click-to-call bar and a multi-step quote form on mobile.
Run A/B tests on headlines, form placement and offers, then send traffic to the winning variants.

Related service

An example 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering GEO and UX/UI & CRO.
Weeks 3 to 6
Build and launch
GEO and UX/UI & CRO live for residential solar with battery storage, plus battery backup and whole-home backup.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Denver and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.