Location · USA

Contractor & Home Service Marketing in the USA

Name: Marketing Lead Expert
Address: IN
Price range: $$

We help US home service contractors win jobs directly from Google instead of buying shared leads: Local Services Ads, Google Ads, Google Business Profile, SEO and a website that turns calls into booked jobs. One contractor per trade in each service area, and you own every account.

Book a free lead-generation audit

Industries we work with in the USA

Pick your trade to see the local market, target jobs, search terms and regulations.

Plumber HVAC Solar Electrician Carpenter Roofing General Contractor Remodeling Restoration Landscaping Pest Control Real Estate

Plumber marketing

We help US plumbing companies win more water heater, sewer line, repipe and emergency jobs directly, so they're not paying Angi or Thumbtack for leads sold to three other plumbers.

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HVAC marketing

We help US HVAC contractors sell more system replacements and maintenance plans, and stop wasting ad budget on low-value service calls.

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Solar marketing

The US residential solar market has changed.

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Electrician marketing

We help US electrical contractors win more panel upgrades, EV chargers, generators and commercial work, not just small service calls.

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Carpenter marketing

We help US carpenters and finish carpentry businesses win more custom builds, decks, built-ins, trim, cabinetry, directly from homeowners.

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Roofing marketing

We help US roofing contractors win more retail roof replacements and insurance restoration work, with campaigns that can respond fast when storms hit.

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General Contractor marketing

We help US general contractors win the projects they actually want, additions, remodels, ADUs and commercial build-outs, instead of small handyman jobs.

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Remodeling marketing

We help US remodeling companies attract kitchen, bath and basement projects with real budgets, and turn them into signed contracts.

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Restoration marketing

We help US restoration companies win more water, fire and mold jobs, with 24/7 campaigns, tight cost control and stronger relationships with property managers.

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Landscaping marketing

We help US landscapers win more design-build, hardscaping and commercial maintenance contracts, and fewer one-off mowing jobs.

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Pest Control marketing

We help US pest control companies win more termite, rodent and recurring service customers, and dominate the Maps results in their service area.

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Real Estate marketing

We help US real estate brokerages and teams generate seller, buyer and property management leads they own, instead of paying referral fees and portal costs on every deal.

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Examples in the USA

One example per industry, with the services involved and the technical work.

All Examples

Plumbers · USA

Plumbing

Google Ads + Business Listings + Local SEO

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HVAC Companies · USA

HVAC

CRM Follow-up + LinkedIn Outreach + Local SEO

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Solar Companies · USA

Solar

GEO + UX/UI & CRO

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Electricians · USA

Electrical

Business Listings + LinkedIn Outreach

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Carpenters · USA

Carpentry

Web Development + SEO

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Roofing Companies · USA

Roofing

Google Ads + Lead Generation + Email Marketing

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Contractors · USA

Contracting

Web Development + SEO + Lead Generation

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Remodeling Companies · USA

Remodeling

UX/UI & CRO + Meta Ads + Content

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Restoration Companies · USA

Restoration

AEO + Lead Generation + Local SEO

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Landscaping Companies · USA

Landscaping

Meta Ads + Content + Web Development

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Pest Control Companies · USA

Pest Control

Google Ads + Business Listings + AEO

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Real Estate · USA

Realty

GEO + Email Marketing

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Leads you own

Why US contractors move away from shared leads

Most US homeowners compare contractors on Google first, then on review and lead sites such as Angi, HomeAdvisor, Thumbtack and Yelp. Lead platforms often sell the same request to several contractors, so you compete on price before you have even spoken to the customer. We help you keep what works there while building the channels you own:

Google Local Services Ads: the "Google Guaranteed" or "Google Screened" listings above the ads. You pay per lead, not per click, and can dispute leads that do not fit.
Google Search Ads: high-value searches such as "water heater replacement", "AC not cooling" and "roof leak repair", with call tracking so you know which keywords book jobs.
Google Business Profile and Maps: service areas, categories, photos and review requests, which win the map pack in "near me" searches.
SEO for each city you serve: pages for the jobs and towns you actually want, not one generic page.
Speed-to-lead follow-up: missed-call text back and same-day follow-up, because many inquiries go to whoever answers first.

How US homeowners search

What they type	What it tells us
"plumber near me", "emergency plumber"	Urgent: the map pack and Local Services Ads win, and answer speed matters most
"water heater replacement cost"	Researching: a clear price-range page earns the call
"AC repair [city]", "furnace repair [city]"	Seasonal and local: budget shifts with the weather
"roof replacement financing"	High value: financing and reviews decide it
"licensed electrician [city]"	Trust first: show license numbers and insurance

Licensing and trust signals buyers expect

US contractor licensing is set state by state, and sometimes by city or county, so your pages should show the license type and number for each state you work in. We add license, insurance and warranty details to every location page, because those questions decide high-ticket jobs.

Seasonality we plan for

Winter: furnace and heating repair, plus frozen and burst pipes in northern states.
Summer: AC repair and replacement, especially across the Sun Belt.
Spring: roofing and exterior work.
All year: water heaters, electrical upgrades, remodeling and solar.

Budgets move with these peaks, so you are not paying winter prices for summer clicks.

What it costs

Plan	Monthly fee	Best for
Basic	$550	One trade, one service area, building the foundations
Pro	$750	Several channels, lead scoring and follow-up
Advanced	$1,000	Multi-location or multi-trade growth

Ad spend for Google Ads and Local Services Ads is paid directly by you to Google and is not included. See what each plan includes.

Call recording, SMS follow-up and data capture are configured with consent requirements in mind, including TCPA rules for texting and state privacy laws such as the CCPA where they apply.

Areas we cover

Main markets and regional centres.

Dallas
Houston
Phoenix
Atlanta
Charlotte
Tampa
Denver
Los Angeles
Chicago
Nashville

Questions About Working in the USA

How much do Google Local Services Ads cost per lead in the US?

It depends on your trade and city. Google sets the price per lead in each market, and you can dispute leads that do not fit. We check the current cost per lead in your area during the free audit rather than quoting a national average.

Do you run Google Local Services Ads?

Yes. For eligible trades we set up and manage Local Services Ads alongside search campaigns and SEO, including profile optimization, review generation and dispute handling for invalid leads.

Are your leads exclusive?

Yes. Every inquiry comes from campaigns and pages built for your business, and we work with one contractor per trade in each service area. We do not resell leads.

How quickly will I see leads?

Local Services Ads and Google Ads usually produce calls within the first few weeks. Organic rankings and Maps build over three to six months and then lower your cost per job.

Do I need a license number on my website?

If your state licenses your trade, showing the license type and number builds trust and answers a question buyers ask. We add it to your pages once you confirm the details.

Which US cities do you cover?

Any US city where we do not already work with a contractor in your trade. Current focus areas include Dallas, Houston, Phoenix, Atlanta, Charlotte, Tampa, Denver, Los Angeles, Chicago and Nashville.

Do I own the ad accounts and website?

Yes. Your Google Ads, Local Services Ads and Google Business Profile accounts, your website and your data stay in your name.

Let's Discuss Your Growth

Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.