Example · AC Companies · Dubai
AC Repair & Maintenance Marketing Example: Dubai
An illustrative plan showing how CRM Follow-up and Meta Ads could work for a 13-technician AC company in Arabian Ranches.
Illustrative example: this is not a client result. It shows how this work could be structured.
AC Companies · Dubai
Air Conditioning
Example business: a 13-technician AC company based in Arabian Ranches, serving the wider Arabian Ranches area and focused on AC repair and gas refilling, plus AC servicing and cleaning. Businesses like this often get many enquiries through ServiceMarket and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive calls and WhatsApp enquiries, a lower cost per booked job and a pipeline the owner controls.
The challenge
Where a business like this gets stuck
- AC demand is intense in peak heat, and the fastest responder wins most breakdown jobs.
- Maintenance and servicing contracts offer stable revenue, but are hard to sell without a clear offer.
- Villa, apartment and commercial clients need completely different messaging.
- Peak season (peak demand runs from may to september, with pre-summer servicing campaigns in march and april) was not being planned for, so budget ran out when demand was highest.
The approach
Two services, one goal
This example focuses on CRM Follow-up & Remarketing and Meta Ads (Facebook & Instagram), two channels that can suit air-conditioning businesses in Arabian Ranches. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.
What the work could include
The technical work, service by service.
Service 1
CRM Follow-up & Remarketing
- Connect every form, call and chat to a CRM pipeline with automatic WhatsApp replies within seconds.
- Build a multi-step quote follow-up sequence by WhatsApp and email for quotes that have not been accepted.
- Launch remarketing audiences on Google and Meta for site visitors and quote recipients, with job-specific ads and reviews.
- Add missed-call text back and reactivate past customers with a service reminder campaign.
Service 2
Meta Ads (Facebook & Instagram)
- Install the Meta Pixel and Conversions API server-side to improve event match quality.
- Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
- Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
- Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
- Run click-to-WhatsApp campaigns so buyers can message the team straight from the ad.
An example 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering CRM Follow-up and Meta Ads.
Weeks 3 to 6
Build and launch
CRM Follow-up and Meta Ads live for AC repair and gas refilling, plus AC servicing and cleaning.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Jumeirah and nearby areas, plus new services with clear demand.
Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
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