Case study · Solar Companies · Dubai

Solar Case Study Dubai: +95% Leads

Name: Marketing & Lead Expert
Address: IN
Price range: $$

How a solar installer with 6 install crews in Downtown Dubai grew quote requests 95% and cut cost per lead 34% in 6 months with UX/UI & CRO, GEO and Meta Ads.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.

Solar Companies · Dubai

Solar

A solar installer with 6 install crews based in Downtown Dubai, serving the wider Downtown Dubai area and focused on villa rooftop solar under Shams Dubai, plus commercial and industrial rooftop solar. Before working with us, 72% of enquiries came through ServiceMarket and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive quote requests, a lower cost per install and a pipeline the owner controls.

Results After 6 Months

Leads per month

+95%

Cost per lead

-34%

Marketing-sourced revenue

+147%

Return on marketing spend

12.8x

The challenge

Where the business was stuck

Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
Peak season (demand is steady year-round, though commercial decisions often follow budget cycles) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

We focused on Website Optimisation (UX/UI & CRO), GEO (Generative Engine Optimisation) and Meta Ads (Facebook & Instagram), the three channels with the best cost per install for solar installation businesses in Downtown Dubai. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.

See our solar marketing service in Dubai

What we did

The technical work behind the numbers, service by service.

Service 1

Website Optimisation (UX/UI & CRO)

Ran a UX audit using heatmaps and 2,300 session recordings to find where mobile visitors dropped off.
Rebuilt 8 landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
Cut the enquiry form from 10 fields to 4, added a sticky click-to-call bar and a multi-step quote form on mobile.
Ran 4 A/B tests on headlines, form placement and offers; the winning variants now carry all traffic.

Related service

Service 2

GEO (Generative Engine Optimisation)

Created a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
Published 67 citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
Earned mentions on 22 trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
Tracked 50 buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.

Related service

Service 3

Meta Ads (Facebook & Instagram)

Installed the Meta Pixel and Conversions API server-side, lifting event match quality from 4.4 to 8.8 out of 10.
Launched Instant Form lead ads with 5 qualifying questions (area, job type, timeframe) to filter out low-intent leads.
Tested 34 creatives: before and after photos, short job videos and owner-to-camera clips; the top 4 now carry the budget.
Built audiences from website visitors, video viewers and a 2% lookalike of past customers, excluding existing clients.
Ran click-to-WhatsApp campaigns so buyers could message the team straight from the ad.

Related service

The numbers

Before and after

Metric	Before	Month 6	Change
Quote requests per month	38	74	+95%
Cost per lead	AED 616	AED 408	-34%
Cost per install	AED 4,364	AED 2,281	-48%
Lead-to-job rate	14%	18%	+4 pts
Website conversion rate	3.1%	6.2%	+101%
Marketing-sourced revenue / month	AED 190k	AED 469k	+147%
Share of leads from paid directories	72%	12%	-60 pts
Enquiry form fields	10	4	-6
AI answer citations (tracked prompts)	0 of 50	20 of 50	+20
Meta Ads leads / month	0	28	new channel

Lead growth

Quote requests per month

Marketing-sourced revenue went from AED 190k to AED 469k a month, measured from booked installs in the CRM.

Optimisations That Moved The Numbers

01
The shorter 4-field form lifted form conversion rate by 55%.
02
The sticky mobile call bar increased calls from mobile visitors by 18%.
03
The business is now cited in 20 of 50 tracked AI prompts, up from 0.
04
Adding qualifying questions to the lead form cut junk leads by 55% while keeping cost per lead 15% below the account average.

The 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO, GEO and Meta Ads.
Weeks 3 to 6
Build and launch
UX/UI & CRO, GEO and Meta Ads live for villa rooftop solar under Shams Dubai, plus commercial and industrial rooftop solar.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Arabian Ranches and nearby areas, plus new services with proven demand.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.