Case study · Renovation Companies · Dubai
Renovation Case Study Dubai: +132% Leads
How a renovation company with 3 project managers in Dubai Hills grew consultation requests 132% and cut cost per lead 44% in 6 months with UX/UI & CRO, Meta Ads and Content.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.
Renovation Companies · Dubai
Renovation
A renovation company with 3 project managers based in Dubai Hills, serving the wider Dubai Hills area and focused on villa renovations and extensions, plus kitchen renovations. Before working with us, 69% of enquiries came through ServiceMarket and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.
Results After 6 Months
Leads per month
+132%
Cost per lead
-44%
Marketing-sourced revenue
+185%
Return on marketing spend
26.5x
The challenge
Where the business was stuck
- Renovation clients take a long time to decide and compare many quotes.
- Many enquiries come from people without a realistic budget or timeline.
- Renovation work is visual, but many websites show too few finished projects.
- Peak season (renovations are often timed for the summer months when many residents travel) was not being planned for, so budget ran out when demand was highest.
The approach
Three services, one goal
We focused on Website Optimisation (UX/UI & CRO), Meta Ads (Facebook & Instagram) and Content Marketing, the three channels with the best cost per project for renovation businesses in Dubai Hills. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.
What we did
The technical work behind the numbers, service by service.
Service 1
Website Optimisation (UX/UI & CRO)
- Ran a UX audit using heatmaps and 2,000 session recordings to find where mobile visitors dropped off.
- Rebuilt 6 landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
- Cut the enquiry form from 10 fields to 4, added a sticky click-to-call bar and a multi-step quote form on mobile.
- Ran 4 A/B tests on headlines, form placement and offers; the winning variants now carry all traffic.
Service 2
Meta Ads (Facebook & Instagram)
- Installed the Meta Pixel and Conversions API server-side, lifting event match quality from 4.9 to 7.9 out of 10.
- Launched Instant Form lead ads with 5 qualifying questions (area, job type, timeframe) to filter out low-intent leads.
- Tested 38 creatives: before and after photos, short job videos and owner-to-camera clips; the top 4 now carry the budget.
- Built audiences from website visitors, video viewers and a 1% lookalike of past customers, excluding existing clients.
- Ran click-to-WhatsApp campaigns so buyers could message the team straight from the ad.
Service 3
Content Marketing
- Built a content plan of 18 articles around cost, comparison and how-to questions for villa renovations and extensions and kitchen renovations.
- Produced 20 short videos from real jobs and repurposed them for the website, Google Business Profile, YouTube and social.
- Created a downloadable buyer guide as a lead magnet, capturing 102 email leads a month for follow-up.
- Linked every article to the matching service page and quote form, so readers move from research to enquiry.
The numbers
Before and after
| Metric | Before | Month 6 | Change |
|---|---|---|---|
| Consultation requests per month | 25 | 58 | +132% |
| Cost per lead | AED 507 | AED 283 | -44% |
| Cost per project | AED 5,059 | AED 2,296 | -55% |
| Lead-to-job rate | 10% | 12% | +2 pts |
| Website conversion rate | 3.3% | 6.1% | +85% |
| Marketing-sourced revenue / month | AED 211k | AED 601k | +185% |
| Share of leads from paid directories | 69% | 27% | -42 pts |
| Enquiry form fields | 10 | 4 | -6 |
| Meta Ads leads / month | 0 | 15 | new channel |
| Organic visits to guides / month | 134 | 2,098 | new channel |
Lead growth
Consultation requests per month
Marketing-sourced revenue went from AED 211k to AED 601k a month, measured from booked renovation projects in the CRM.
Optimisations That Moved The Numbers
- 01
The shorter 4-field form lifted form conversion rate by 46%.
- 02
The sticky mobile call bar increased calls from mobile visitors by 44%.
- 03
Adding qualifying questions to the lead form cut junk leads by 46% while keeping cost per lead 15% below the account average.
- 04
The top 10 articles now rank on page one and send readers to quote forms at a 15% higher rate than other traffic.
The 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO, Meta Ads and Content.
Weeks 3 to 6
Build and launch
UX/UI & CRO, Meta Ads and Content live for villa renovations and extensions, plus kitchen renovations.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Business Bay and nearby areas, plus new services with proven demand.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
Renovation Companies case studies in other countries
Netherlands
Ireland
New Zealand
SingaporeLet's Discuss Your Growth
Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.