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Example · Roofing Companies · Netherlands

Roofing Marketing Example: Netherlands

An illustrative plan showing how Email Marketing, UX/UI & CRO and Lead Generation could work for a roofing company with 2 crews in Eindhoven.

Illustrative example: this is not a client result. It shows how this work could be structured.

Roofing Companies · Netherlands

Roofing

Example business: a roofing company with 2 crews based in Eindhoven, serving the wider Eindhoven area and focused on flat roof replacement and pitched roof tile replacement. Businesses like this often get many enquiries through Werkspot and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive inspection requests, a lower cost per contract and a pipeline the owner controls.

Email MarketingInboxUX/UI & CROLanding pagesLead GenerationExclusive leadsRoofingGoalqualified leads

The challenge

Where a business like this gets stuck

  • Roof replacements are high-value but infrequent purchases, so buyers are cautious and compare several quotes.
  • Storm and weather events create sudden demand spikes that most roofers aren't set up to capture.
  • Roofing has a trust problem. Buyers worry about cowboys, so credibility signals matter more than in most trades.
  • Peak season (storm damage peaks in autumn and winter; replacements and insulation are strongest from spring to autumn) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Email Marketing, Website Optimisation (UX/UI & CRO) and Lead Generation Program, three channels that can suit roofing businesses in Eindhoven. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our roofing marketing service in the Netherlands

What the work could include

The technical work, service by service.

Service 1

Email Marketing

  • Set up SPF, DKIM and DMARC on the sending domain and warm it up to support inbox placement.
  • Segment past customers and quote recipients by job type, area and last service date.
  • Build automated flows: welcome, quote nurture, post-job review request, annual service reminder and win-back.
  • Send a monthly campaign with seasonal offers for flat roof replacement and related work, A/B testing subject lines and send times.
Related service

Service 2

Website Optimisation (UX/UI & CRO)

  • Run a UX audit using heatmaps and session recordings to find where mobile visitors dropped off.
  • Rebuild landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
  • Cut the enquiry form to the essential fields and add a sticky click-to-call bar and a multi-step quote form on mobile.
  • Run A/B tests on headlines, form placement and offers, then send traffic to the winning variants.
Related service

Service 3

Lead Generation Program

  • Add the business to the exclusive lead generation program: one roofer per service area, so leads are never shared or resold.
  • Launch dedicated lead capture pages and campaigns for flat roof replacement and pitched roof tile replacement across service areas in the wider Eindhoven region.
  • Qualify every lead by job type, location, budget and timeframe before delivery, with instant delivery by SMS and email.
  • Replace paid lead credits on Werkspot with a fixed monthly program and weekly reports on cost per lead and booked jobs.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering Email Marketing, UX/UI & CRO and Lead Generation.

  2. Weeks 3 to 6

    Build and launch

    Email Marketing, UX/UI & CRO and Lead Generation live for flat roof replacement and pitched roof tile replacement.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Tilburg and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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