Contact Us

Example · Roofing Companies · New Zealand

Roofing Marketing Example: New Zealand

An illustrative plan showing how Lead Generation and Email Marketing could work for a roofing company with 5 crews in Christchurch.

Illustrative example: this is not a client result. It shows how this work could be structured.

Roofing Companies · New Zealand

Roofing

Example business: a roofing company with 5 crews based in Christchurch, serving the wider Christchurch area and focused on re-roofing, plus roof repairs and leaks. Businesses like this often get many enquiries through Builderscrack and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive inspection requests, a lower cost per contract and a pipeline the owner controls.

Lead GenerationExclusive leadsEmail MarketingInboxRoofingGoalqualified leads

The challenge

Where a business like this gets stuck

  • Roof replacements are high-value but infrequent purchases, so buyers are cautious and compare several quotes.
  • Storm and weather events create sudden demand spikes that most roofers aren't set up to capture.
  • Roofing has a trust problem. Buyers worry about cowboys, so credibility signals matter more than in most trades.
  • Peak season (repairs spike after storms; re-roofs are strongest from spring to autumn) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on Lead Generation Program and Email Marketing, two channels that can suit roofing businesses in Christchurch. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our roofing marketing service in New Zealand

What the work could include

The technical work, service by service.

Service 1

Lead Generation Program

  • Add the business to the exclusive lead generation program: one roofer per service area, so leads are never shared or resold.
  • Launch dedicated lead capture pages and campaigns for re-roofing and roof repairs and leaks across service areas in the wider Christchurch region.
  • Qualify every lead by job type, location, budget and timeframe before delivery, with instant delivery by SMS and email.
  • Replace paid lead credits on Builderscrack with a fixed monthly program and weekly reports on cost per lead and booked jobs.
Related service

Service 2

Email Marketing

  • Set up SPF, DKIM and DMARC on the sending domain and warm it up to support inbox placement.
  • Segment past customers and quote recipients by job type, area and last service date.
  • Build automated flows: welcome, quote nurture, post-job review request, annual service reminder and win-back.
  • Send a monthly campaign with seasonal offers for re-roofing and related work, A/B testing subject lines and send times.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering Lead Generation and Email Marketing.

  2. Weeks 3 to 6

    Build and launch

    Lead Generation and Email Marketing live for re-roofing, plus roof repairs and leaks.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Hamilton and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

Roofing Companies examples in other countries

More examples in New Zealand

Let's Discuss Your Growth

Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.