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Location · Ireland

Marketing & Lead Generation for Irish Trades Businesses

We help trades businesses in Ireland win jobs directly from Google rather than relying on word of mouth or shared directory leads: Google Ads, a well-run Google Business Profile, SEO for the counties and towns you cover, and quick follow-up. One firm per trade in each area, and every account stays in your name.

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Industries we work with in Ireland

Pick your trade to see the local market, target jobs, search terms and regulations.

PlumberHeatingHVACSolarElectricianCarpenterRoofingBuilderConstructionRenovationInsulationEstate Agent

Plumber marketing

We help Irish plumbers win more bathroom, leak, heating and emergency jobs directly, across Dublin and every county you serve.

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Heating marketing

We help Irish heating companies win more boiler replacements, heat pump installations and heating system upgrades, backed by accurate SEAI grant messaging.

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HVAC marketing

We help Irish HVAC companies win more commercial installation, ventilation and maintenance contracts, plus growing residential heat pump and air conditioning demand.

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Solar marketing

We help Irish solar installers win more residential, farm and commercial solar projects, with accurate SEAI grant and export payment messaging.

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Electrician marketing

We help Irish electricians win more rewires, EV chargers, solar and commercial work, not just small callouts.

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Carpenter marketing

We help Irish carpenters and joiners win more fitted wardrobes, kitchens, stairs and renovation projects directly from homeowners.

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Roofing marketing

We help Irish roofing contractors win more roof replacements, repairs and flat roofs, and respond quickly after storms.

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Builder marketing

We help Irish builders win more extensions, renovations and new builds, and fill their pipeline with qualified projects.

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Construction marketing

We help Irish construction companies win more residential, commercial and industrial projects in a market driven by housing demand and investment.

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Renovation marketing

We help Irish renovation companies win more kitchens, bathrooms, whole-home renovations and retrofit projects.

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Insulation marketing

We help Irish insulation companies win more attic, cavity wall and external wall insulation projects, with accurate SEAI grant messaging.

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Estate Agent marketing

We help Irish estate agents and auctioneers win more valuations, instructions and lettings clients in Dublin and every county they cover.

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Examples in Ireland

One example per industry, with the services involved and the technical work.

All Examples

Plumbers · Ireland

Plumbing

Google Ads + Email Marketing

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Heating Companies · Ireland

Heating

AEO + Local SEO + Google Ads

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HVAC Companies · Ireland

HVAC

CRM Follow-up + LinkedIn Outreach

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Solar Companies · Ireland

Solar

UX/UI & CRO + LinkedIn Outreach

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Electricians · Ireland

Electrical

Business Listings + Local SEO

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Carpenters · Ireland

Carpentry

Web Development + LinkedIn Outreach

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Roofing Companies · Ireland

Roofing

Lead Generation + Email Marketing + Google Ads

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Builders · Ireland

Building

SEO + Content

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Construction Companies · Ireland

Construction

Web Development + Content + GEO

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Renovation Companies · Ireland

Renovation

UX/UI & CRO + Meta Ads + CRM Follow-up

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Insulation Companies · Ireland

Insulation

AEO + Lead Generation

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Real Estate · Ireland

Realty

Meta Ads + SEO + CRM Follow-up

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Leads you own

How Irish homeowners find tradespeople

In Ireland, word of mouth still matters, but most people check Google and reviews before they ring. Many businesses rely on trade directories, Adverts.ie-style classifieds and Facebook community groups. We help you keep what works there while turning recommendations into booked jobs with channels you own:

  • Google Business Profile: service areas by county and town, real photos and steady reviews. In smaller towns the map pack often decides who gets the call.
  • Google Ads: "heat pump installation", "external wall insulation", "solar panels cost", "roof repair" and "rewiring" searches, tracked to booked jobs.
  • Local SEO by county: pages for Dublin, Cork, Galway, Limerick and the counties you serve.
  • Grant-led enquiries: many home-energy jobs are researched alongside SEAI grants. Clear explainer pages earn these searches, and we only describe schemes that are current.
  • Fast follow-up: customers often contact two or three firms.

How people in Ireland search

What they typeWhat it tells us
"SEAI grant heat pump"Grant-led research: an explainer page wins the click
"external wall insulation cost"Researching: price ranges help
"roofer Cork", "plumber near me"Local and urgent: map pack
"registered electrician Dublin"Trust first: show your registration
"BER assessment"The energy-upgrade journey starts here

Trust signals customers look for

Show the registrations that apply to your work, for example Safe Electric for electricians, RGII for gas installers and SEAI registration for grant-funded energy upgrades. We add registration details, insurance and guarantees to your pages.

Seasonality we plan for

  • Autumn and winter: heating, boiler and heat pump work, roof repairs after storms, insulation.
  • Spring and summer: solar, extensions, external insulation and roofing replacements.
  • Grant changes: shift demand quickly, so budgets follow them.

Tracking and lead capture comply with the GDPR and Irish ePrivacy rules, including cookie consent and marketing permissions.

What it costs

Plans start at $550 a month (Basic), with Pro at $750 and Advanced at $1,000. Ad spend is paid directly to Google. Compare plans.

Related guides: Insulation company marketing · Heat pump lead generation · Construction company marketing

Areas we cover

Main markets and regional centres.

  • Dublin
  • Cork
  • Galway
  • Limerick
  • Waterford
  • Kildare
  • Meath
  • Wicklow
  • Kilkenny
  • Wexford

Questions About Working in Ireland

Do you work outside Dublin?

Yes. We work across Ireland, and smaller towns often have less competition on Google, so a well-built profile and local page can reach the top faster.

How do tradesmen in Ireland get more jobs online?

Keep an active Google Business Profile with the right categories and service areas, collect a review after every job, run Google Ads on your most valuable services, and have a page for each county and service you want more of.

Can you market grant-funded work like heat pumps and insulation?

Yes. We create explainer and quote pages for grant-led searches, and we only mention a grant after checking that it is current and that you are registered for it.

How quickly will we see leads?

Google Ads usually bring enquiries within the first few weeks. SEO and Maps build over three to six months.

Do you sell shared leads?

No. Every enquiry comes from campaigns and pages built for your business, and we work with one firm per trade in each area.

Do I own my accounts?

Yes. Your Google Ads and Business Profile accounts, website and data stay in your name.

Let's Discuss Your Growth

Tell us about your business. We'll reply with a plan, realistic lead volumes and costs.