Example · Real Estate · Ireland

Estate Agent Marketing Example: Ireland

Name: Marketing & Lead Expert
Address: IN
Price range: $$

An illustrative plan showing how Meta Ads, SEO and CRM Follow-up could work for an agency with 14 sales agents in Galway.

Illustrative example: this is not a client result. It shows how this work could be structured.

Real Estate · Ireland

Realty

Example business: an agency with 14 sales agents in Galway, selling and leasing homes across the wider Galway area. Most seller leads came from Daft.ie and MyHome.ie and referrals, so the agency was competing with every other agent for the same vendors. The goal was to win more vendor appraisals directly, cut dependence on portal lead products and turn more appraisals into signed listings.

The challenge

Where a business like this gets stuck

Portal leads are shared with every agency in the area, and portal fees keep rising.
Seller and landlord leads are worth far more than buyer enquiries, but most marketing attracts buyers.
Agents spend hours on enquiries that were never going to list, buy or rent.
Peak season (new instructions peak in spring and early autumn) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Meta Ads (Facebook & Instagram), SEO and CRM Follow-up & Remarketing, three channels that can suit real estate agencies in Galway. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our estate agent marketing service in Ireland

What the work could include

The technical work, service by service.

Service 1

Meta Ads (Facebook & Instagram)

Install the Meta Pixel and Conversions API server-side to improve event match quality.
Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
Sync lead ad submissions to the CRM in real time so every lead is called within minutes.

Related service

Service 2

SEO

Technical audit and fixes covering crawl errors, mobile Largest Contentful Paint and indexing.
Build dedicated service pages for high-value work such as valuations and sales instructions and auctions and private treaty sales, each targeting one search intent.
Add LocalBusiness, Service and FAQPage schema and rebuild internal linking between services, locations and guides.
Earn links from local news, suppliers, associations and community sites instead of low-quality link packages.

Related service

Service 3

CRM Follow-up & Remarketing

Connect every form, call and chat to a CRM pipeline with automatic SMS replies within seconds.
Build a multi-step quote follow-up sequence by SMS and email for quotes that have not been accepted.
Launch remarketing audiences on Google and Meta for site visitors and quote recipients, with job-specific ads and reviews.
Add missed-call text back and reactivate past customers with a service reminder campaign.

Related service

An example 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Meta Ads, SEO and CRM Follow-up.
Weeks 3 to 6
Build and launch
Meta Ads, SEO and CRM Follow-up live for vendor appraisals.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Limerick and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.