Case study · Renovation Companies · Ireland
Renovation Case Study Ireland: +152% Leads
How a renovation company with 5 project managers in Dublin grew consultation requests 152% and cut cost per lead 55% in 6 months with UX/UI & CRO, Meta Ads and CRM Follow-up.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.
Renovation Companies · Ireland
Renovation
A renovation company with 5 project managers based in Dublin, serving the wider Dublin area and focused on kitchen renovations and bathroom renovations. Before working with us, 64% of enquiries came through trade directories and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.
Results After 6 Months
Leads per month
+152%
Cost per lead
-55%
Marketing-sourced revenue
+200%
Return on marketing spend
26.5x
The challenge
Where the business was stuck
- Renovation clients take a long time to decide and compare many quotes.
- Many enquiries come from people without a realistic budget or timeline.
- Renovation work is visual, but many websites show too few finished projects.
- Peak season (enquiries peak in january and spring) was not being planned for, so budget ran out when demand was highest.
The approach
Three services, one goal
We focused on Website Optimisation (UX/UI & CRO), Meta Ads (Facebook & Instagram) and CRM Follow-up & Remarketing, the three channels with the best cost per project for renovation businesses in Dublin. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.
What we did
The technical work behind the numbers, service by service.
Service 1
Website Optimisation (UX/UI & CRO)
- Ran a UX audit using heatmaps and 1,200 session recordings to find where mobile visitors dropped off.
- Rebuilt 9 landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
- Cut the enquiry form from 10 fields to 3, added a sticky click-to-call bar and a multi-step quote form on mobile.
- Ran 4 A/B tests on headlines, form placement and offers; the winning variants now carry all traffic.
Service 2
Meta Ads (Facebook & Instagram)
- Installed the Meta Pixel and Conversions API server-side, lifting event match quality from 3.8 to 8.2 out of 10.
- Launched Instant Form lead ads with 3 qualifying questions (area, job type, timeframe) to filter out low-intent leads.
- Tested 23 creatives: before and after photos, short job videos and owner-to-camera clips; the top 6 now carry the budget.
- Built audiences from website visitors, video viewers and a 2% lookalike of past customers, excluding existing clients.
- Synced lead ad submissions to the CRM in real time so every lead was called within minutes.
Service 3
CRM Follow-up & Remarketing
- Connected every form, call and chat to a CRM pipeline with automatic SMS replies inside 60 seconds.
- Built a 4-step quote follow-up sequence by SMS and email for quotes that had not been accepted.
- Launched remarketing audiences on Google and Meta for site visitors and quote recipients, with job-specific ads and reviews.
- Added missed-call text back and reactivated 2,600 past customers with a service reminder campaign.
The numbers
Before and after
| Metric | Before | Month 6 | Change |
|---|---|---|---|
| Consultation requests per month | 25 | 63 | +152% |
| Cost per lead | €168 | €75 | -55% |
| Cost per project | €1,821 | €683 | -63% |
| Lead-to-job rate | 9% | 11% | +2 pts |
| Website conversion rate | 3.6% | 7.8% | +117% |
| Marketing-sourced revenue / month | €55k | €165k | +200% |
| Share of leads from paid directories | 64% | 15% | -49 pts |
| Enquiry form fields | 10 | 3 | -7 |
| Meta Ads leads / month | 0 | 25 | new channel |
| Median speed to lead | 123 min | 60 sec | instant |
Lead growth
Consultation requests per month
Marketing-sourced revenue went from €55k to €165k a month, measured from booked renovation projects in the CRM.
Optimisations That Moved The Numbers
- 01
The shorter 3-field form lifted form conversion rate by 52%.
- 02
The sticky mobile call bar increased calls from mobile visitors by 31%.
- 03
Adding qualifying questions to the lead form cut junk leads by 52% while keeping cost per lead 25% below the account average.
- 04
Replying to new enquiries in under 60 seconds raised lead-to-booking rate from 9% to 11%.
The 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO, Meta Ads and CRM Follow-up.
Weeks 3 to 6
Build and launch
UX/UI & CRO, Meta Ads and CRM Follow-up live for kitchen renovations and bathroom renovations.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Kildare and nearby areas, plus new services with proven demand.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
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