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Example · Real Estate · Australia

Real Estate Marketing Example: Australia

An illustrative plan showing how SEO and Email Marketing could work for an agency with 4 sales agents in Perth.

Illustrative example: this is not a client result. It shows how this work could be structured.

Real Estate · Australia

Realty

Example business: an agency with 4 sales agents in Perth, selling and leasing homes across the wider Perth area. Most seller leads came from realestate.com.au and Domain and referrals, so the agency was competing with every other agent for the same vendors. The goal was to win more vendor appraisals directly, cut dependence on portal lead products and turn more appraisals into signed listings.

SEOOrganic searchEmail MarketingInboxRealtyGoalqualified leads

The challenge

Where a business like this gets stuck

  • Portal leads are shared with every agency in the area, and portal fees keep rising.
  • Seller and landlord leads are worth far more than buyer enquiries, but most marketing attracts buyers.
  • Agents spend hours on enquiries that were never going to list, buy or rent.
  • Peak season (spring (september to november) is the traditional peak listing season, with autumn a second busy period) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on SEO and Email Marketing, two channels that can suit real estate agencies in Perth. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our real estate marketing service in Australia

What the work could include

The technical work, service by service.

Service 1

SEO

  • Technical audit and fixes covering crawl errors, mobile Largest Contentful Paint and indexing.
  • Build dedicated service pages for high-value work such as property appraisals and seller leads and exclusive listings and auction campaigns, each targeting one search intent.
  • Add LocalBusiness, Service and FAQPage schema and rebuild internal linking between services, locations and guides.
  • Earn links from local news, suppliers, associations and community sites instead of low-quality link packages.
Related service

Service 2

Email Marketing

  • Set up SPF, DKIM and DMARC on the sending domain and warm it up to support inbox placement.
  • Segment past customers and quote recipients by job type, area and last service date.
  • Build automated flows: welcome, quote nurture, post-job review request, annual service reminder and win-back.
  • Send a monthly campaign with seasonal offers for property appraisals and seller leads and related work, A/B testing subject lines and send times.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering SEO and Email Marketing.

  2. Weeks 3 to 6

    Build and launch

    SEO and Email Marketing live for vendor appraisals.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Gold Coast and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

Real Estate examples in other countries

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