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Example · Renovation Companies · New Zealand

Renovation Marketing Example: New Zealand

An illustrative plan showing how UX/UI & CRO, Meta Ads and Email Marketing could work for a renovation company with 4 project managers in Dunedin.

Illustrative example: this is not a client result. It shows how this work could be structured.

Renovation Companies · New Zealand

Renovation

Example business: a renovation company with 4 project managers based in Dunedin, serving the wider Dunedin area and focused on kitchen renovations and bathroom renovations. Businesses like this often get many enquiries through Builderscrack and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.

UX/UI & CROLanding pagesMeta AdsFB & InstagramEmail MarketingInboxRenovationGoalqualified leads

The challenge

Where a business like this gets stuck

  • Renovation clients take a long time to decide and compare many quotes.
  • Many enquiries come from people without a realistic budget or timeline.
  • Renovation work is visual, but many websites show too few finished projects.
  • Peak season (enquiries peak in early year and spring) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Website Optimisation (UX/UI & CRO), Meta Ads (Facebook & Instagram) and Email Marketing, three channels that can suit renovation businesses in Dunedin. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our renovation marketing service in New Zealand

What the work could include

The technical work, service by service.

Service 1

Website Optimisation (UX/UI & CRO)

  • Run a UX audit using heatmaps and session recordings to find where mobile visitors dropped off.
  • Rebuild landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
  • Cut the enquiry form to the essential fields and add a sticky click-to-call bar and a multi-step quote form on mobile.
  • Run A/B tests on headlines, form placement and offers, then send traffic to the winning variants.
Related service

Service 2

Meta Ads (Facebook & Instagram)

  • Install the Meta Pixel and Conversions API server-side to improve event match quality.
  • Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
  • Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
  • Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
  • Sync lead ad submissions to the CRM in real time so every lead is called within minutes.
Related service

Service 3

Email Marketing

  • Set up SPF, DKIM and DMARC on the sending domain and warm it up to support inbox placement.
  • Segment past customers and quote recipients by job type, area and last service date.
  • Build automated flows: welcome, quote nurture, post-job review request, annual service reminder and win-back.
  • Send a monthly campaign with seasonal offers for kitchen renovations and related work, A/B testing subject lines and send times.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO, Meta Ads and Email Marketing.

  2. Weeks 3 to 6

    Build and launch

    UX/UI & CRO, Meta Ads and Email Marketing live for kitchen renovations and bathroom renovations.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Hamilton and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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