Example · Electricians · New Zealand

Electrician Marketing Example: New Zealand

Name: Marketing Lead Expert
Address: IN
Price range: $$

An illustrative plan showing how Local SEO and AEO could work for an 8-electrician contracting business in Dunedin.

Illustrative example: this is not a client result. It shows how this work could be structured.

Electricians · New Zealand

Electrical

Example business: an 8-electrician contracting business based in Dunedin, serving the wider Dunedin area and focused on rewiring older homes and EV charger installation. Businesses like this often get many enquiries through Builderscrack and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive calls and enquiries, a lower cost per booked job and a pipeline the owner controls.

The challenge

Where a business like this gets stuck

Small callout jobs fill the diary but rarely pay well, while switchboard upgrades, rewires and EV chargers go to better-marketed firms.
Commercial and residential work need completely different marketing, but most electricians run one generic website for both.
Many electrical businesses rely on referrals, which makes growth unpredictable from month to month.
Peak season (demand is steady, with heat pump electrical work peaking before winter) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on Local SEO & Google Maps and AEO (Answer Engine Optimisation), two channels that can suit electrical contracting businesses in Dunedin. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our electrician marketing service in New Zealand

What the work could include

The technical work, service by service.

Service 1

Local SEO & Google Maps

Rebuild the Google Business Profile: correct the primary category, add secondary categories and services with descriptions and a service area matched to the real travel radius.
Publish suburb and area pages across the wider Dunedin area, each with local job photos, travel times and area-specific FAQs.
Launch a review request flow by SMS after every completed job to encourage a steady flow of new reviews.
Track rankings on a 7x7 geo-grid around the office to see Maps visibility street by street, not just from one location.

Related service

Service 2

AEO (Answer Engine Optimisation)

Rewrite service pages so each opens with a short, direct answer to the question buyers actually search.
Add FAQPage, HowTo and Service schema and question-led headings to target featured snippets and People Also Ask.
Build a price and timeline guide for rewiring older homes with tables that answer engines can lift straight into results.
Optimise for voice and conversational queries such as "how much does rewiring older homes cost near me".

Related service

An example 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Local SEO and AEO.
Weeks 3 to 6
Build and launch
Local SEO and AEO live for rewiring older homes and EV charger installation.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Hamilton and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.