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Example · Heat Pump Companies · New Zealand

Heat Pump Marketing Example: New Zealand

An illustrative plan showing how AEO, GEO and Content could work for a heat pump installer with 6 install teams in Tauranga.

Illustrative example: this is not a client result. It shows how this work could be structured.

Heat Pump Companies · New Zealand

Heat Pump

Example business: a heat pump installer with 6 install teams based in Tauranga, serving the wider Tauranga area and focused on high-wall heat pump installation and ducted heat pumps. Businesses like this often get many enquiries through Builderscrack and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive survey requests, a lower cost per install and a pipeline the owner controls.

AEOAnswer boxesGEOChatGPT & GeminiContentGuides & videoHeat PumpGoalqualified leads

The challenge

Where a business like this gets stuck

  • Heat pumps are a new purchase for most homeowners, so buyers need education before they are ready to talk to an installer.
  • Grants and energy prices move the market quickly, and campaigns must keep pace.
  • Many enquiries come from homes that aren't ready for a heat pump without insulation work first.
  • Peak season (demand peaks from march to august, ahead of and during winter) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation) and Content Marketing, three channels that can suit heat pump businesses in Tauranga. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our heat pump marketing service in New Zealand

What the work could include

The technical work, service by service.

Service 1

AEO (Answer Engine Optimisation)

  • Rewrite service pages so each opens with a short, direct answer to the question buyers actually search.
  • Add FAQPage, HowTo and Service schema and question-led headings to target featured snippets and People Also Ask.
  • Build a price and timeline guide for high-wall heat pump installation with tables that answer engines can lift straight into results.
  • Optimise for voice and conversational queries such as "how much does high-wall heat pump installation cost near me".
Related service

Service 2

GEO (Generative Engine Optimisation)

  • Create a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
  • Publish citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
  • Earn mentions on trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
  • Track buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.
Related service

Service 3

Content Marketing

  • Build a content plan of articles around cost, comparison and how-to questions for high-wall heat pump installation and ducted heat pumps.
  • Produce short videos from real jobs and repurpose them for the website, Google Business Profile, YouTube and social.
  • Create a downloadable buyer guide as a lead magnet to capture email leads for follow-up.
  • Link every article to the matching service page and quote form, so readers move from research to enquiry.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering AEO, GEO and Content.

  2. Weeks 3 to 6

    Build and launch

    AEO, GEO and Content live for high-wall heat pump installation and ducted heat pumps.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Queenstown and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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