Example · Electricians · UK

Electrician Marketing Example: UK

Name: Marketing Lead Expert
Address: IN
Price range: $$

An illustrative plan showing how Business Listings and Local SEO could work for a 12-electrician contracting business in London.

Illustrative example: this is not a client result. It shows how this work could be structured.

Electricians · UK

Electrical

Example business: a 12-electrician contracting business based in London, serving the wider London area and focused on full and partial rewires, plus consumer unit upgrades. Businesses like this often get many enquiries through Checkatrade and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive calls and enquiries, a lower cost per booked job and a pipeline the owner controls.

The challenge

Where a business like this gets stuck

Small callout jobs fill the diary but rarely pay well, while switchboard upgrades, rewires and EV chargers go to better-marketed firms.
Commercial and residential work need completely different marketing, but most electricians run one generic website for both.
Many electrical businesses rely on referrals, which makes growth unpredictable from month to month.
Peak season (demand is fairly steady, with rewires and renovations peaking in spring and eicr renewals following tenancy cycles) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on Business Listings & Citations and Local SEO & Google Maps, two channels that can suit electrical contracting businesses in London. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our electrician marketing service in the UK

What the work could include

The technical work, service by service.

Service 1

Business Listings & Citations

Claim and complete profiles on Google Business Profile, Bing Places, Apple Business Connect and local and industry directories.
Clean name, address and phone details everywhere, removing duplicate listings that split reviews and confusing Google.
Add services, photos, opening hours, licence numbers and booking links to every profile, with UTM tags to track leads by source.
Set up monthly listing monitoring so incorrect edits by users or aggregators are caught and fixed within days.

Related service

Service 2

Local SEO & Google Maps

Rebuild the Google Business Profile: correct the primary category, add secondary categories and services with descriptions and a service area matched to the real travel radius.
Publish suburb and area pages across the wider London area, each with local job photos, travel times and area-specific FAQs.
Launch a review request flow by SMS after every completed job to encourage a steady flow of new reviews.
Track rankings on a 9x9 geo-grid around the office to see Maps visibility street by street, not just from one location.

Related service

An example 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Business Listings and Local SEO.
Weeks 3 to 6
Build and launch
Business Listings and Local SEO live for full and partial rewires, plus consumer unit upgrades.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Leeds and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.