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Example · Home Renovation Companies · UK

Home Renovation Marketing Example: UK

An illustrative plan showing how CRM Follow-up, Meta Ads and Content could work for a renovation company with 4 project managers in Birmingham.

Illustrative example: this is not a client result. It shows how this work could be structured.

Home Renovation Companies · UK

Renovation

Example business: a renovation company with 4 project managers based in Birmingham, serving the wider Birmingham area and focused on kitchen renovations and installations, plus bathroom renovations. Businesses like this often get many enquiries through Checkatrade and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.

CRM Follow-upSMS & WhatsAppMeta AdsFB & InstagramContentGuides & videoRenovationGoalqualified leads

The challenge

Where a business like this gets stuck

  • Renovation clients research for months and compare several builders, so a lead today may not sign for a quarter or more.
  • Enquiries often come from people who are only 'thinking about it', wasting time on site visits.
  • Kitchen and bathroom work is highly visual, but many renovation websites don't show enough finished projects.
  • Peak season (enquiries peak in january and early spring, with a second smaller rise in september) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on CRM Follow-up & Remarketing, Meta Ads (Facebook & Instagram) and Content Marketing, three channels that can suit renovation businesses in Birmingham. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our home renovation marketing service in the UK

What the work could include

The technical work, service by service.

Service 1

CRM Follow-up & Remarketing

  • Connect every form, call and chat to a CRM pipeline with automatic SMS replies within seconds.
  • Build a multi-step quote follow-up sequence by SMS and email for quotes that have not been accepted.
  • Launch remarketing audiences on Google and Meta for site visitors and quote recipients, with job-specific ads and reviews.
  • Add missed-call text back and reactivate past customers with a service reminder campaign.
Related service

Service 2

Meta Ads (Facebook & Instagram)

  • Install the Meta Pixel and Conversions API server-side to improve event match quality.
  • Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
  • Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
  • Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
  • Sync lead ad submissions to the CRM in real time so every lead is called within minutes.
Related service

Service 3

Content Marketing

  • Build a content plan of articles around cost, comparison and how-to questions for kitchen renovations and installations and bathroom renovations.
  • Produce short videos from real jobs and repurpose them for the website, Google Business Profile, YouTube and social.
  • Create a downloadable buyer guide as a lead magnet to capture email leads for follow-up.
  • Link every article to the matching service page and quote form, so readers move from research to enquiry.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering CRM Follow-up, Meta Ads and Content.

  2. Weeks 3 to 6

    Build and launch

    CRM Follow-up, Meta Ads and Content live for kitchen renovations and installations, plus bathroom renovations.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Edinburgh and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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