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Example · Solar Companies · UK

Solar Panel & Battery Marketing Example: UK

An illustrative plan showing how GEO, UX/UI & CRO and Meta Ads could work for a solar installer with 7 install crews in Glasgow.

Illustrative example: this is not a client result. It shows how this work could be structured.

Solar Companies · UK

Solar

Example business: a solar installer with 7 install crews based in Glasgow, serving the wider Glasgow area and focused on residential solar panel installation, plus home battery storage and retrofits. Businesses like this often get many enquiries through Checkatrade and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive quote requests, a lower cost per install and a pipeline the owner controls.

GEOChatGPT & GeminiUX/UI & CROLanding pagesMeta AdsFB & InstagramSolarGoalqualified leads

The challenge

Where a business like this gets stuck

  • Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
  • Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
  • Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
  • Peak season (interest rises in spring and early summer, and around energy price cap changes) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on GEO (Generative Engine Optimisation), Website Optimisation (UX/UI & CRO) and Meta Ads (Facebook & Instagram), three channels that can suit solar installation businesses in Glasgow. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our solar panel & battery marketing service in the UK

What the work could include

The technical work, service by service.

Service 1

GEO (Generative Engine Optimisation)

  • Create a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
  • Publish citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
  • Earn mentions on trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
  • Track buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.
Related service

Service 2

Website Optimisation (UX/UI & CRO)

  • Run a UX audit using heatmaps and session recordings to find where mobile visitors dropped off.
  • Rebuild landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
  • Cut the enquiry form to the essential fields and add a sticky click-to-call bar and a multi-step quote form on mobile.
  • Run A/B tests on headlines, form placement and offers, then send traffic to the winning variants.
Related service

Service 3

Meta Ads (Facebook & Instagram)

  • Install the Meta Pixel and Conversions API server-side to improve event match quality.
  • Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
  • Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
  • Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
  • Sync lead ad submissions to the CRM in real time so every lead is called within minutes.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering GEO, UX/UI & CRO and Meta Ads.

  2. Weeks 3 to 6

    Build and launch

    GEO, UX/UI & CRO and Meta Ads live for residential solar panel installation, plus home battery storage and retrofits.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Manchester and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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