Example · Home Renovation Companies · Australia
Home Renovation Marketing Example: Australia
An illustrative plan showing how Meta Ads and Web Development could work for a renovation company with 3 project managers in Brisbane.
Illustrative example: this is not a client result. It shows how this work could be structured.
Home Renovation Companies · Australia
Renovation
Example business: a renovation company with 3 project managers based in Brisbane, serving the wider Brisbane area and focused on kitchen renovations and bathroom renovations. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.
The challenge
Where a business like this gets stuck
- Renovation clients research for months and compare several builders, so a lead today may not sign for a quarter or more.
- Enquiries often come from people who are only 'thinking about it', wasting time on site visits.
- Kitchen and bathroom work is highly visual, but many renovation websites don't show enough finished projects.
- Peak season (enquiries peak early in the year and in spring, as homeowners plan projects for the months ahead) was not being planned for, so budget ran out when demand was highest.
The approach
Two services, one goal
This example focuses on Meta Ads (Facebook & Instagram) and Website Development, two channels that can suit renovation businesses in Brisbane. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.
What the work could include
The technical work, service by service.
Service 1
Meta Ads (Facebook & Instagram)
- Install the Meta Pixel and Conversions API server-side to improve event match quality.
- Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
- Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
- Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
- Sync lead ad submissions to the CRM in real time so every lead is called within minutes.
Service 2
Website Development
- Design and build a new website on a fast, lightweight stack, replacing an outdated template site.
- Structure the site around services, locations and projects, with a filterable project gallery.
- Aim for a strong mobile Lighthouse score with compressed images and no page builder bloat.
- Set up redirects for every old URL to protect rankings in the move, and connect GA4, Search Console and call tracking.
An example 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Meta Ads and Web Development.
Weeks 3 to 6
Build and launch
Meta Ads and Web Development live for kitchen renovations and bathroom renovations.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Gold Coast and nearby areas, plus new services with clear demand.
Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
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