Case study · Solar Companies · Netherlands

Solar & Battery Case Study Netherlands: +88% Leads

Name: Marketing Lead Expert
Address: IN
Price range: $$

How a solar installer with 5 install crews in Amsterdam grew quote requests 88% and cut cost per lead 29% in 6 months with UX/UI & CRO and GEO.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.

Solar Companies · Netherlands

Solar

A solar installer with 5 install crews based in Amsterdam, serving the wider Amsterdam area and focused on home battery installation and smart energy management systems. Before working with us, 56% of enquiries came through Werkspot and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive quote requests, a lower cost per install and a pipeline the owner controls.

Results After 6 Months

Leads per month

+88%

Cost per lead

-29%

Marketing-sourced revenue

+124%

Return on marketing spend

9.8x

The challenge

Where the business was stuck

Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
Peak season (interest will be high throughout 2026 as the end of net metering approaches, with ongoing demand for batteries after it ends) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

We focused on Website Optimisation (UX/UI & CRO) and GEO (Generative Engine Optimisation), the two channels with the best cost per install for solar installation businesses in Amsterdam. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.

See our solar & battery marketing service in the Netherlands

What we did

The technical work behind the numbers, service by service.

Service 1

Website Optimisation (UX/UI & CRO)

Ran a UX audit using heatmaps and 800 session recordings to find where mobile visitors dropped off.
Rebuilt 4 landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
Cut the enquiry form from 10 fields to 3, added a sticky click-to-call bar and a multi-step quote form on mobile.
Ran 6 A/B tests on headlines, form placement and offers; the winning variants now carry all traffic.

Related service

Service 2

GEO (Generative Engine Optimisation)

Created a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
Published 51 citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
Earned mentions on 22 trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
Tracked 50 buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.

Related service

The numbers

Before and after

Metric	Before	Month 6	Change
Quote requests per month	34	64	+88%
Cost per lead	€234	€167	-29%
Cost per install	€1,629	€975	-40%
Lead-to-job rate	14%	17%	+3 pts
Website conversion rate	2.8%	5.8%	+108%
Marketing-sourced revenue / month	€54k	€122k	+124%
Share of leads from paid directories	56%	23%	-33 pts
Enquiry form fields	10	3	-7
AI answer citations (tracked prompts)	0 of 50	28 of 50	+28

Lead growth

Quote requests per month

Marketing-sourced revenue went from €54k to €122k a month, measured from booked installs in the CRM.

Optimisations That Moved The Numbers

01
The shorter 3-field form lifted form conversion rate by 50%.
02
The sticky mobile call bar increased calls from mobile visitors by 27%.
03
The business is now cited in 28 of 50 tracked AI prompts, up from 0.
04
AI assistants started sending referral visits within 7 weeks, and those visitors convert 27% better than average.

The 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO and GEO.
Weeks 3 to 6
Build and launch
UX/UI & CRO and GEO live for home battery installation and smart energy management systems.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into The Hague and nearby areas, plus new services with proven demand.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.