Example · Solar Companies · Singapore

Solar Marketing Example: Singapore

Name: Marketing & Lead Expert
Address: IN
Price range: $$

An illustrative plan showing how UX/UI & CRO and Meta Ads could work for a solar installer with 3 install crews in Punggol.

Illustrative example: this is not a client result. It shows how this work could be structured.

Solar Companies · Singapore

Solar

Example business: a solar installer with 3 install crews based in Punggol, serving the wider Punggol area and focused on commercial rooftop solar and industrial solar. Businesses like this often get many enquiries through Qanvast and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive quote requests, a lower cost per install and a pipeline the owner controls.

The challenge

Where a business like this gets stuck

Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
Peak season (demand is steady year-round) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on Website Optimisation (UX/UI & CRO) and Meta Ads (Facebook & Instagram), two channels that can suit solar installation businesses in Punggol. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our solar marketing service in Singapore

What the work could include

The technical work, service by service.

Service 1

Website Optimisation (UX/UI & CRO)

Run a UX audit using heatmaps and session recordings to find where mobile visitors dropped off.
Rebuild landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
Cut the enquiry form to the essential fields and add a sticky click-to-call bar and a multi-step quote form on mobile.
Run A/B tests on headlines, form placement and offers, then send traffic to the winning variants.

Related service

Service 2

Meta Ads (Facebook & Instagram)

Install the Meta Pixel and Conversions API server-side to improve event match quality.
Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
Run click-to-WhatsApp campaigns so buyers can message the team straight from the ad.

Related service

An example 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO and Meta Ads.
Weeks 3 to 6
Build and launch
UX/UI & CRO and Meta Ads live for commercial rooftop solar and industrial solar.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Tampines and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.