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Example · HVAC Companies · Singapore

HVAC Marketing Example: Singapore

An illustrative plan showing how CRM Follow-up, Local SEO and Google Ads could work for a 16-technician HVAC company in Sengkang.

Illustrative example: this is not a client result. It shows how this work could be structured.

HVAC Companies · Singapore

HVAC

Example business: a 16-technician HVAC company based in Sengkang, serving the wider Sengkang area and focused on chiller and VRV maintenance, plus commercial HVAC installation. Businesses like this often get many enquiries through Qanvast and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive enquiries, a lower cost per booked job and a pipeline the owner controls.

CRM Follow-upSMS & WhatsAppLocal SEOGoogle MapsGoogle AdsSearch adsHVACGoalqualified leads

The challenge

Where a business like this gets stuck

  • Demand spikes in the first heatwave or cold snap, then drops, and most marketing is switched on too late to catch the peak.
  • Replacement and new-install jobs are worth many times a repair call, but most ad budgets are spent on low-value service searches.
  • Maintenance agreements are the most profitable revenue in the trade, yet few HVAC websites actively sell them.
  • Peak season (demand is steady year-round) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on CRM Follow-up & Remarketing, Local SEO & Google Maps and Google Ads, three channels that can suit HVAC businesses in Sengkang. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our HVAC marketing service in Singapore

What the work could include

The technical work, service by service.

Service 1

CRM Follow-up & Remarketing

  • Connect every form, call and chat to a CRM pipeline with automatic WhatsApp replies within seconds.
  • Build a multi-step quote follow-up sequence by WhatsApp and email for quotes that have not been accepted.
  • Launch remarketing audiences on Google and Meta for site visitors and quote recipients, with job-specific ads and reviews.
  • Add missed-call text back and reactivate past customers with a service reminder campaign.
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Service 2

Local SEO & Google Maps

  • Rebuild the Google Business Profile: correct the primary category, add secondary categories and services with descriptions and a service area matched to the real travel radius.
  • Publish suburb and area pages across the wider Sengkang area, each with local job photos, travel times and area-specific FAQs.
  • Launch a review request flow by WhatsApp after every completed job to encourage a steady flow of new reviews.
  • Track rankings on a 7x7 geo-grid around the office to see Maps visibility street by street, not just from one location.
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Service 3

Google Ads

  • Restructure the account into single-theme ad groups by job type, with exact and phrase match only and a negative keyword list.
  • Install call tracking and import booked jobs from the CRM as offline conversions, so bidding optimises for revenue, not form fills.
  • Move from manual CPC to Maximize Conversion Value with a target ROAS once enough conversions a month are flowing.
  • Add ad scheduling and location bid adjustments so budget follows the hours and areas that produce booked work.
  • Add click-to-WhatsApp extensions and tracked WhatsApp chats as a primary conversion.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering CRM Follow-up, Local SEO and Google Ads.

  2. Weeks 3 to 6

    Build and launch

    CRM Follow-up, Local SEO and Google Ads live for chiller and VRV maintenance, plus commercial HVAC installation.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Woodlands and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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