Case study · Landscaping Companies · Singapore

Landscaping Case Study Singapore: +71% Leads

Name: Marketing & Lead Expert
Address: IN
Price range: $$

How a 6-crew landscaping business in Punggol grew design enquiries 71% and cut cost per lead 36% in 6 months with LinkedIn Outreach and Web Development.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.

Landscaping Companies · Singapore

Landscaping

A 6-crew landscaping business based in Punggol, serving the wider Punggol area and focused on landed home landscaping and condo landscape maintenance. Before working with us, 59% of enquiries came through Qanvast and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive design enquiries, a lower cost per project and a pipeline the owner controls.

Results After 6 Months

Leads per month

+71%

Cost per lead

-36%

Marketing-sourced revenue

+121%

Return on marketing spend

11.3x

The challenge

Where the business was stuck

Landscaping demand is strongly seasonal, making cash flow and staffing difficult to plan.
Enquiries for small garden maintenance jobs crowd out larger design-and-build projects.
Commercial maintenance contracts offer stable revenue but require a different sales approach.
Peak season (demand is steady year-round) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

We focused on Prospect Outreach (LinkedIn Sales Navigator) and Website Development, the two channels with the best cost per project for landscaping businesses in Punggol. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.

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What we did

The technical work behind the numbers, service by service.

Service 1

Prospect Outreach (LinkedIn Sales Navigator)

Defined the ideal customer profile and built 738 target accounts in LinkedIn Sales Navigator: developers, body corporate managers, schools and commercial landlords.
Saved lead searches with alerts for job changes, new projects and company growth, so outreach starts with a real reason to talk.
Ran a 4-step manual sequence from the owner's profile: personalised connection note, value message, case study and a meeting request, within LinkedIn's weekly limits.
Logged every conversation in the CRM and handed warm replies to the owner with account notes before each call.

Related service

Service 2

Website Development

Designed and built a new 49-page website on a fast, lightweight stack, replacing an outdated template site.
Structured the site around services, locations and projects, with a filterable project gallery of 42 completed jobs.
Hit a mobile Lighthouse performance score of 98 with compressed images, no page builder bloat and a load time of 2.4s.
Set up 301 redirects for every old URL so no rankings were lost in the move, and connected GA4, Search Console and call tracking.

Related service

The numbers

Before and after

Metric	Before	Month 6	Change
Design enquiries per month	17	29	+71%
Cost per lead	S$186	S$119	-36%
Cost per project	S$940	S$463	-51%
Lead-to-job rate	20%	26%	+6 pts
Website conversion rate	2.7%	5.3%	+98%
Marketing-sourced revenue / month	S$30k	S$65k	+121%
Share of leads from paid directories	59%	12%	-47 pts
Sales meetings booked / month	0	12	new channel
Mobile page load time	6.0s	2.4s	-60%

Lead growth

Design enquiries per month

Marketing-sourced revenue went from S$30k to S$65k a month, measured from booked projects in the CRM.

Optimisations That Moved The Numbers

01
Personalised connection notes reached a 33% acceptance rate, and 26% of new connections replied.
02
Sales Navigator outreach booked 12 meetings a month with developers and property managers, leading to 9 new commercial accounts in six months.
03
The new site's conversion rate is 2.9x the old site's, on the same traffic.
04
Project gallery pages became the most visited pages on the site and appear in 14% of converting sessions.

The 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering LinkedIn Outreach and Web Development.
Weeks 3 to 6
Build and launch
LinkedIn Outreach and Web Development live for landed home landscaping and condo landscape maintenance.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Sengkang and nearby areas, plus new services with proven demand.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.