Case study · Pest Control Companies · Singapore
Pest Control Case Study Singapore: +127% Leads
How an 11-technician pest control company in Singapore's Central Region grew calls and enquiries 127% and cut cost per lead 46% in 6 months with AEO and Lead Generation.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.
Pest Control Companies · Singapore
Pest Control
An 11-technician pest control company based in Singapore's Central Region, serving the wider Central Region area and focused on termite treatment, plus cockroach and ant control. Before working with us, 62% of enquiries came through Qanvast and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive calls and enquiries, a lower cost per booked job and a pipeline the owner controls.
Results After 6 Months
Leads per month
+127%
Cost per lead
-46%
Marketing-sourced revenue
+194%
Return on marketing spend
6.8x
The challenge
Where the business was stuck
- Pest problems are urgent. The business that answers first usually wins the job.
- One-off treatments are useful, but recurring contracts are where the profit is.
- Commercial compliance work (food businesses, property managers) needs different messaging from residential callouts.
- Peak season (demand is steady year-round) was not being planned for, so budget ran out when demand was highest.
The approach
Two services, one goal
We focused on AEO (Answer Engine Optimisation) and Lead Generation Program, the two channels with the best cost per booked job for pest control businesses in Singapore's Central Region. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.
What we did
The technical work behind the numbers, service by service.
Service 1
AEO (Answer Engine Optimisation)
- Rewrote 18 service pages so each opens with a direct 40 to 60 word answer to the question buyers actually search.
- Added FAQPage, HowTo and Service schema and question-led headings to target featured snippets and People Also Ask.
- Built a price and timeline guide for termite treatment with tables that answer engines can lift straight into results.
- Optimised for voice and conversational queries such as "how much does termite treatment cost near me".
Service 2
Lead Generation Program
- Added the business to our exclusive lead generation program: one pest control company per service area, so leads are never shared or resold.
- Launched dedicated lead capture pages and campaigns for termite treatment and cockroach and ant control across 12 service areas in the wider Central Region region.
- Qualified every lead by job type, location, budget and timeframe before delivery, with instant delivery by WhatsApp and email.
- Replaced paid lead credits on Qanvast with a fixed monthly program and weekly reports on cost per lead and booked jobs.
The numbers
Before and after
| Metric | Before | Month 6 | Change |
|---|---|---|---|
| Calls and enquiries per month | 82 | 186 | +127% |
| Cost per lead | S$54 | S$29 | -46% |
| Cost per booked job | S$111 | S$47 | -58% |
| Lead-to-job rate | 49% | 63% | +14 pts |
| Website conversion rate | 3.6% | 5.2% | +45% |
| Marketing-sourced revenue / month | S$19k | S$57k | +194% |
| Share of leads from paid directories | 62% | 13% | -49 pts |
| Featured snippets and PAA answers | 0 | 24 | +24 |
| Exclusive leads delivered / month | 0 | 75 | new |
Lead growth
Calls and enquiries per month
Marketing-sourced revenue went from S$19k to S$57k a month, measured from booked treatments and plans in the CRM.
Optimisations That Moved The Numbers
- 01
The business now holds 24 featured snippets and People Also Ask answers, up from 0.
- 02
Direct-answer intros raised organic click-through rate on question searches from 2.9% to 5.3%.
- 03
Qualifying leads before delivery cut time wasted on out-of-area and low-budget enquiries by 35%.
- 04
Exclusive leads close at 63%, compared with 11% for shared platform leads.
The 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering AEO and Lead Generation.
Weeks 3 to 6
Build and launch
AEO and Lead Generation live for termite treatment, plus cockroach and ant control.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Woodlands and nearby areas, plus new services with proven demand.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
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