Example · Renovation Companies · Singapore

Renovation Marketing Example: Singapore

Name: Marketing & Lead Expert
Address: IN
Price range: $$

An illustrative plan showing how UX/UI & CRO and Email Marketing could work for a renovation company with 2 project managers in Woodlands.

Illustrative example: this is not a client result. It shows how this work could be structured.

Renovation Companies · Singapore

Renovation

Example business: a renovation company with 2 project managers based in Woodlands, serving the wider Woodlands area and focused on BTO renovations and resale HDB renovations. Businesses like this often get many enquiries through Qanvast and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.

The challenge

Where a business like this gets stuck

Renovation clients take a long time to decide and compare many quotes.
Many enquiries come from people without a realistic budget or timeline.
Renovation work is visual, but many websites show too few finished projects.
Peak season (demand follows bto key collection cycles) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on Website Optimisation (UX/UI & CRO) and Email Marketing, two channels that can suit renovation businesses in Woodlands. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our renovation marketing service in Singapore

What the work could include

The technical work, service by service.

Service 1

Website Optimisation (UX/UI & CRO)

Run a UX audit using heatmaps and session recordings to find where mobile visitors dropped off.
Rebuild landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
Cut the enquiry form to the essential fields and add a sticky click-to-call bar and a multi-step quote form on mobile.
Run A/B tests on headlines, form placement and offers, then send traffic to the winning variants.

Related service

Service 2

Email Marketing

Set up SPF, DKIM and DMARC on the sending domain and warm it up to support inbox placement.
Segment past customers and quote recipients by job type, area and last service date.
Build automated flows: welcome, quote nurture, post-job review request, annual service reminder and win-back.
Send a monthly campaign with seasonal offers for BTO renovations and related work, A/B testing subject lines and send times.

Related service

An example 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO and Email Marketing.
Weeks 3 to 6
Build and launch
UX/UI & CRO and Email Marketing live for BTO renovations and resale HDB renovations.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Jurong and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.