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Example · Real Estate · UK

Estate Agent Marketing Example: UK

An illustrative plan showing how GEO and SEO could work for an agency with 5 sales agents in London.

Illustrative example: this is not a client result. It shows how this work could be structured.

Real Estate · UK

Realty

Example business: an agency with 5 sales agents in London, selling and leasing homes across the wider London area. Most seller leads came from Rightmove and Zoopla and referrals, so the agency was competing with every other agent for the same vendors. The goal was to win more vendor appraisals directly, cut dependence on portal lead products and turn more appraisals into signed listings.

GEOChatGPT & GeminiSEOOrganic searchRealtyGoalqualified leads

The challenge

Where a business like this gets stuck

  • Portal leads are shared with every agency in the area, and portal fees keep rising.
  • Seller and landlord leads are worth far more than buyer enquiries, but most marketing attracts buyers.
  • Agents spend hours on enquiries that were never going to list, buy or rent.
  • Peak season (instructions peak in spring and early autumn; lettings demand peaks in summer) was not being planned for, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on GEO (Generative Engine Optimisation) and SEO, two channels that can suit real estate agencies in London. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our estate agent marketing service in the UK

What the work could include

The technical work, service by service.

Service 1

GEO (Generative Engine Optimisation)

  • Create a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
  • Publish citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
  • Earn mentions on trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
  • Track buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.
Related service

Service 2

SEO

  • Technical audit and fixes covering crawl errors, mobile Largest Contentful Paint and indexing.
  • Build dedicated service pages for high-value work such as free valuations and instructions and sales listings, each targeting one search intent.
  • Add LocalBusiness, Service and FAQPage schema and rebuild internal linking between services, locations and guides.
  • Earn links from local news, suppliers, associations and community sites instead of low-quality link packages.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering GEO and SEO.

  2. Weeks 3 to 6

    Build and launch

    GEO and SEO live for vendor appraisals.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Birmingham and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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