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Example · Landscaping Companies · Australia

Landscaping Marketing Example: Australia

An illustrative plan showing how Meta Ads, Content and LinkedIn Outreach could work for a 2-crew landscaping business in Perth.

Illustrative example: this is not a client result. It shows how this work could be structured.

Landscaping Companies · Australia

Landscaping

Example business: a 2-crew landscaping business based in Perth, serving the wider Perth area and focused on landscape design and construction, plus paving. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive design enquiries, a lower cost per project and a pipeline the owner controls.

Meta AdsFB & InstagramContentGuides & videoLinkedIn OutreachSales NavigatorLandscapingGoalqualified leads

The challenge

Where a business like this gets stuck

  • Landscaping demand is strongly seasonal, making cash flow and staffing difficult to plan.
  • Enquiries for small garden maintenance jobs crowd out larger design-and-build projects.
  • Commercial maintenance contracts offer stable revenue but require a different sales approach.
  • Peak season (demand builds from late winter and peaks in spring and early summer, so campaigns should launch in july and august) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Meta Ads (Facebook & Instagram), Content Marketing and Prospect Outreach (LinkedIn Sales Navigator), three channels that can suit landscaping businesses in Perth. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our landscaping marketing service in Australia

What the work could include

The technical work, service by service.

Service 1

Meta Ads (Facebook & Instagram)

  • Install the Meta Pixel and Conversions API server-side to improve event match quality.
  • Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
  • Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
  • Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
  • Sync lead ad submissions to the CRM in real time so every lead is called within minutes.
Related service

Service 2

Content Marketing

  • Build a content plan of articles around cost, comparison and how-to questions for landscape design and construction and paving.
  • Produce short videos from real jobs and repurpose them for the website, Google Business Profile, YouTube and social.
  • Create a downloadable buyer guide as a lead magnet to capture email leads for follow-up.
  • Link every article to the matching service page and quote form, so readers move from research to enquiry.
Related service

Service 3

Prospect Outreach (LinkedIn Sales Navigator)

  • Define the ideal customer profile and build target accounts in LinkedIn Sales Navigator: developers, body corporate managers, schools and commercial landlords.
  • Save lead searches with alerts for job changes, new projects and company growth, so outreach starts with a real reason to talk.
  • Run a multi-step manual sequence from the owner's profile: personalised connection note, value message, example and a meeting request, within LinkedIn's weekly limits.
  • Log every conversation in the CRM and hand warm replies to the owner with account notes before each call.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering Meta Ads, Content and LinkedIn Outreach.

  2. Weeks 3 to 6

    Build and launch

    Meta Ads, Content and LinkedIn Outreach live for landscape design and construction, plus paving.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Melbourne and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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