Example · Pest Control Companies · Australia
Pest Control Marketing Example: Australia
An illustrative plan showing how Google Ads and Business Listings could work for an 11-technician pest control company on the Gold Coast.
Illustrative example: this is not a client result. It shows how this work could be structured.
Pest Control Companies · Australia
Pest Control
Example business: an 11-technician pest control company based on the Gold Coast, serving the wider Gold Coast area and focused on termite inspections and treatments, plus termite barriers and monitoring systems. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive calls and enquiries, a lower cost per booked job and a pipeline the owner controls.
The challenge
Where a business like this gets stuck
- Pest problems are urgent. The business that answers first usually wins the job.
- One-off treatments are useful, but recurring contracts are where the profit is.
- Commercial compliance work (food businesses, property managers) needs different messaging from residential callouts.
- Campaigns were not planned around peak season, so budget ran out when demand was highest.
The approach
Two services, one goal
This example focuses on Google Ads and Business Listings & Citations, two channels that can suit pest control businesses on the Gold Coast. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.
What the work could include
The technical work, service by service.
Service 1
Google Ads
- Restructure the account into single-theme ad groups by job type, with exact and phrase match only and a negative keyword list.
- Install call tracking and import booked jobs from the CRM as offline conversions, so bidding optimises for revenue, not form fills.
- Move from manual CPC to Maximize Conversion Value with a target ROAS once enough conversions a month are flowing.
- Add ad scheduling and location bid adjustments so budget follows the hours and areas that produce booked work.
Service 2
Business Listings & Citations
- Claim and complete profiles on Google Business Profile, Bing Places, Apple Business Connect and local and industry directories.
- Clean name, address and phone details everywhere, removing duplicate listings that split reviews and confusing Google.
- Add services, photos, opening hours, licence numbers and booking links to every profile, with UTM tags to track leads by source.
- Set up monthly listing monitoring so incorrect edits by users or aggregators are caught and fixed within days.
An example 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Google Ads and Business Listings.
Weeks 3 to 6
Build and launch
Google Ads and Business Listings live for termite inspections and treatments, plus termite barriers and monitoring systems.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Melbourne and nearby areas, plus new services with clear demand.
Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
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