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Example · Solar Companies · Canada

Solar Marketing Example: Canada

An illustrative plan showing how UX/UI & CRO, GEO and LinkedIn Outreach could work for a solar installer with 7 install crews in Edmonton.

Illustrative example: this is not a client result. It shows how this work could be structured.

Solar Companies · Canada

Solar

Example business: a solar installer with 7 install crews based in Edmonton, serving the wider Edmonton area and focused on residential solar, plus solar and battery backup. Businesses like this often get many enquiries through HomeStars and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive quote requests, a lower cost per install and a pipeline the owner controls.

UX/UI & CROLanding pagesGEOChatGPT & GeminiLinkedIn OutreachSales NavigatorSolarGoalqualified leads

The challenge

Where a business like this gets stuck

  • Solar buyers research for weeks, compare several quotes and are wary of pushy sales, so generic lead lists convert poorly.
  • Rebates, tariffs and incentives change often, and campaigns that aren't updated quickly start making promises that are no longer true.
  • Shared solar leads are often sold to five or more installers, making cost per sale far higher than the cost per lead suggests.
  • Peak season (demand rises in spring and summer, with planning continuing through winter) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Website Optimization (UX/UI & CRO), GEO (Generative Engine Optimization) and Prospect Outreach (LinkedIn Sales Navigator), three channels that can suit solar installation businesses in Edmonton. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our solar marketing service in Canada

What the work could include

The technical work, service by service.

Service 1

Website Optimisation (UX/UI & CRO)

  • Run a UX audit using heatmaps and session recordings to find where mobile visitors dropped off.
  • Rebuild landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
  • Cut the enquiry form to the essential fields and add a sticky click-to-call bar and a multi-step quote form on mobile.
  • Run A/B tests on headlines, form placement and offers, then send traffic to the winning variants.
Related service

Service 2

GEO (Generative Engine Optimisation)

  • Create a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
  • Publish citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
  • Earn mentions on trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
  • Track buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.
Related service

Service 3

Prospect Outreach (LinkedIn Sales Navigator)

  • Define the ideal customer profile and build target accounts in LinkedIn Sales Navigator: owners of warehouses, farms, schools and commercial buildings.
  • Save lead searches with alerts for job changes, new projects and company growth, so outreach starts with a real reason to talk.
  • Run a multi-step manual sequence from the owner's profile: personalised connection note, value message, example and a meeting request, within LinkedIn's weekly limits.
  • Log every conversation in the CRM and hand warm replies to the owner with account notes before each call.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO, GEO and LinkedIn Outreach.

  2. Weeks 3 to 6

    Build and launch

    UX/UI & CRO, GEO and LinkedIn Outreach live for residential solar, plus solar and battery backup.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Vancouver and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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