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Example · Carpenters · Australia

Carpenter Marketing Example: Australia

An illustrative plan showing how Web Development, SEO and Meta Ads could work for a 6-person carpentry and joinery firm in Brisbane.

Illustrative example: this is not a client result. It shows how this work could be structured.

Carpenters · Australia

Carpentry

Example business: a 6-person carpentry and joinery firm based in Brisbane, serving the wider Brisbane area and focused on decks and pergolas, plus custom joinery and cabinetry. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive quote requests, a lower cost per project and a pipeline the owner controls.

Web DevelopmentNew websiteSEOOrganic searchMeta AdsFB & InstagramCarpentryGoalqualified leads

The challenge

Where a business like this gets stuck

  • Carpentry covers everything from small repairs to custom joinery, and generic marketing attracts the low-value end.
  • Quality craftsmanship is hard to show on a basic website, so buyers compare on price instead.
  • Many carpenters depend on builders for work, leaving them exposed when a builder's pipeline slows down.
  • Peak season (deck and pergola searches rise sharply in spring and early summer, so outdoor campaigns should launch in august and september) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Website Development, SEO and Meta Ads (Facebook & Instagram), three channels that can suit carpentry and joinery businesses in Brisbane. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our carpenter marketing service in Australia

What the work could include

The technical work, service by service.

Service 1

Website Development

  • Design and build a new website on a fast, lightweight stack, replacing an outdated template site.
  • Structure the site around services, locations and projects, with a filterable project gallery.
  • Aim for a strong mobile Lighthouse score with compressed images and no page builder bloat.
  • Set up redirects for every old URL to protect rankings in the move, and connect GA4, Search Console and call tracking.
Related service

Service 2

SEO

  • Technical audit and fixes covering crawl errors, mobile Largest Contentful Paint and indexing.
  • Build dedicated service pages for high-value work such as decks and pergolas and custom joinery and cabinetry, each targeting one search intent.
  • Add LocalBusiness, Service and FAQPage schema and rebuild internal linking between services, locations and guides.
  • Earn links from local news, suppliers, associations and community sites instead of low-quality link packages.
Related service

Service 3

Meta Ads (Facebook & Instagram)

  • Install the Meta Pixel and Conversions API server-side to improve event match quality.
  • Launch Instant Form lead ads with qualifying questions (area, job type, timeframe) to filter out low-intent leads.
  • Test creatives: before and after photos, short job videos and owner-to-camera clips, then move budget to the best performers.
  • Build audiences from website visitors, video viewers and a lookalike of past customers, excluding existing clients.
  • Sync lead ad submissions to the CRM in real time so every lead is called within minutes.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering Web Development, SEO and Meta Ads.

  2. Weeks 3 to 6

    Build and launch

    Web Development, SEO and Meta Ads live for decks and pergolas, plus custom joinery and cabinetry.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Adelaide and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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