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Example · Plumbers · Australia

Plumber Marketing Example: Australia

An illustrative plan showing how Google Ads and Local SEO could work for a 13-van plumbing business in Perth.

Illustrative example: this is not a client result. It shows how this work could be structured.

Plumbers · Australia

Plumbing

Example business: a 13-van plumbing business based in Perth, serving the wider Perth area and focused on hot water system replacement and blocked drains. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive calls and enquiries, a lower cost per booked job and a pipeline the owner controls.

Google AdsSearch adsLocal SEOGoogle MapsPlumbingGoalqualified leads

The challenge

Where a business like this gets stuck

  • Emergency jobs go to whoever answers first, so missed calls after 5pm quietly hand revenue to competitors.
  • Lead marketplaces sell the same enquiry to three or four plumbers, which drives prices down and win rates with them.
  • Low-value tap and toilet jobs fill the diary while hot water, re-pipe and bathroom work, the jobs that pay, go elsewhere.
  • Campaigns were not planned around peak season, so budget ran out when demand was highest.

The approach

Two services, one goal

This example focuses on Google Ads and Local SEO & Google Maps, two channels that can suit plumbing businesses in Perth. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our plumber marketing service in Australia

What the work could include

The technical work, service by service.

Service 1

Google Ads

  • Restructure the account into single-theme ad groups by job type, with exact and phrase match only and a negative keyword list.
  • Install call tracking and import booked jobs from the CRM as offline conversions, so bidding optimises for revenue, not form fills.
  • Move from manual CPC to Maximize Conversion Value with a target ROAS once enough conversions a month are flowing.
  • Add ad scheduling and location bid adjustments so budget follows the hours and areas that produce booked work.
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Service 2

Local SEO & Google Maps

  • Rebuild the Google Business Profile: correct the primary category, add secondary categories and services with descriptions and a service area matched to the real travel radius.
  • Publish suburb and area pages across the wider Perth area, each with local job photos, travel times and area-specific FAQs.
  • Launch a review request flow by SMS after every completed job to encourage a steady flow of new reviews.
  • Track rankings on a 7x7 geo-grid around the office to see Maps visibility street by street, not just from one location.
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An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering Google Ads and Local SEO.

  2. Weeks 3 to 6

    Build and launch

    Google Ads and Local SEO live for hot water system replacement and blocked drains.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Melbourne and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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