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Example · Construction Companies · Australia

Construction Marketing Example: Australia

An illustrative plan showing how Web Development, SEO and GEO could work for a construction firm with 6 site teams on the Gold Coast.

Illustrative example: this is not a client result. It shows how this work could be structured.

Construction Companies · Australia

Construction

Example business: a construction firm with 6 site teams based on the Gold Coast, serving the wider Gold Coast area and focused on custom homes and knockdown-rebuilds, plus duplexes and small multi-unit developments. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive project enquiries, a lower cost per contract and a pipeline the owner controls.

Web DevelopmentNew websiteSEOOrganic searchGEOChatGPT & GeminiConstructionGoalqualified leads

The challenge

Where a business like this gets stuck

  • Construction projects have long sales cycles and multiple decision-makers, so a single ad click rarely becomes a contract.
  • Tender portals and referrals dominate, leaving little direct control over the pipeline.
  • Many construction firms have impressive projects but a website that doesn't show them.
  • Campaigns were not planned around peak season, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Website Development, SEO and GEO (Generative Engine Optimisation), three channels that can suit construction firms on the Gold Coast. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our construction marketing service in Australia

What the work could include

The technical work, service by service.

Service 1

Website Development

  • Design and build a new website on a fast, lightweight stack, replacing an outdated template site.
  • Structure the site around services, locations and projects, with a filterable project gallery.
  • Aim for a strong mobile Lighthouse score with compressed images and no page builder bloat.
  • Set up redirects for every old URL to protect rankings in the move, and connect GA4, Search Console and call tracking.
Related service

Service 2

SEO

  • Technical audit and fixes covering crawl errors, mobile Largest Contentful Paint and indexing.
  • Build dedicated service pages for high-value work such as custom homes and knockdown-rebuilds and duplexes and small multi-unit developments, each targeting one search intent.
  • Add LocalBusiness, Service and FAQPage schema and rebuild internal linking between services, locations and guides.
  • Earn links from local news, suppliers, associations and community sites instead of low-quality link packages.
Related service

Service 3

GEO (Generative Engine Optimisation)

  • Create a consistent entity profile: the same business facts across the website, Google Business Profile, directories, LinkedIn and review sites.
  • Publish citation-ready answers on costs, timelines, regulations and brands, written in the formats ChatGPT, Gemini and Perplexity quote.
  • Earn mentions on trusted third-party sites (industry bodies, local news, comparison articles) that AI models draw from.
  • Track buyer prompts across ChatGPT, Perplexity, Gemini and Google AI Overviews every month to measure citations and share of voice.
Related service

An example 6-month timeline

From tracking to scale.

  1. Weeks 1 to 2

    Audit, tracking and baseline

    Call tracking, conversion tracking, CRM connection and a full audit covering Web Development, SEO and GEO.

  2. Weeks 3 to 6

    Build and launch

    Web Development, SEO and GEO live for custom homes and knockdown-rebuilds, plus duplexes and small multi-unit developments.

  3. Months 2 to 4

    Optimise

    Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.

  4. Months 5 to 6

    Scale

    Expansion into Adelaide and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.

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