Case study · Renovation Companies · Singapore
Renovation Case Study Singapore: +129% Leads
How a renovation company with 2 project managers in Woodlands grew consultation requests 129% and cut cost per lead 41% in 6 months with UX/UI & CRO and Email Marketing.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.
Renovation Companies · Singapore
Renovation
A renovation company with 2 project managers based in Woodlands, serving the wider Woodlands area and focused on BTO renovations and resale HDB renovations. Before working with us, 75% of enquiries came through Qanvast and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive consultation requests, a lower cost per project and a pipeline the owner controls.
Results After 6 Months
Leads per month
+129%
Cost per lead
-41%
Marketing-sourced revenue
+187%
Return on marketing spend
16.6x
The challenge
Where the business was stuck
- Renovation clients take a long time to decide and compare many quotes.
- Many enquiries come from people without a realistic budget or timeline.
- Renovation work is visual, but many websites show too few finished projects.
- Peak season (demand follows bto key collection cycles) was not being planned for, so budget ran out when demand was highest.
The approach
Two services, one goal
We focused on Website Optimisation (UX/UI & CRO) and Email Marketing, the two channels with the best cost per project for renovation businesses in Woodlands. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.
What we did
The technical work behind the numbers, service by service.
Service 1
Website Optimisation (UX/UI & CRO)
- Ran a UX audit using heatmaps and 1,700 session recordings to find where mobile visitors dropped off.
- Rebuilt 5 landing pages with one offer, one call to action and proof (reviews, licences, guarantees) above the fold.
- Cut the enquiry form from 9 fields to 4, added a sticky click-to-call bar and a multi-step quote form on mobile.
- Ran 7 A/B tests on headlines, form placement and offers; the winning variants now carry all traffic.
Service 2
Email Marketing
- Set up SPF, DKIM and DMARC on the sending domain and warmed it up, taking inbox placement from 64% to 97%.
- Segmented 5,200 past customers and quote recipients by job type, area and last service date.
- Built 5 automated flows: welcome, quote nurture, post-job review request, annual service reminder and win-back.
- Sent a monthly campaign with seasonal offers for BTO renovations and related work, A/B testing subject lines and send times.
The numbers
Before and after
| Metric | Before | Month 6 | Change |
|---|---|---|---|
| Consultation requests per month | 21 | 48 | +129% |
| Cost per lead | S$310 | S$182 | -41% |
| Cost per project | S$3,090 | S$1,447 | -53% |
| Lead-to-job rate | 10% | 13% | +3 pts |
| Website conversion rate | 2.5% | 4.9% | +95% |
| Marketing-sourced revenue / month | S$67k | S$191k | +187% |
| Share of leads from paid directories | 75% | 14% | -61 pts |
| Enquiry form fields | 9 | 4 | -5 |
| Email open rate | 21% | 43% | +22 pts |
Lead growth
Consultation requests per month
Marketing-sourced revenue went from S$67k to S$191k a month, measured from booked renovation projects in the CRM.
Optimisations That Moved The Numbers
- 01
The shorter 4-field form lifted form conversion rate by 39%.
- 02
The sticky mobile call bar increased calls from mobile visitors by 30%.
- 03
Email flows now bring in S$96k of repeat and referral work a month from customers who were already on the books.
- 04
Segmented campaigns reach a 43% open rate and 4.7% click rate, compared with 21% for the old one-size newsletter.
The 6-month timeline
From tracking to scale.
Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering UX/UI & CRO and Email Marketing.
Weeks 3 to 6
Build and launch
UX/UI & CRO and Email Marketing live for BTO renovations and resale HDB renovations.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Jurong and nearby areas, plus new services with proven demand.
Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.
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