Example · Roofing Companies · Australia

Roofing Marketing Example: Australia

Name: Marketing & Lead Expert
Address: IN
Price range: $$

An illustrative plan showing how Email Marketing, Google Ads and Lead Generation could work for a roofing company with 5 crews in Adelaide.

Illustrative example: this is not a client result. It shows how this work could be structured.

Roofing Companies · Australia

Roofing

Example business: a roofing company with 5 crews based in Adelaide, serving the wider Adelaide area and focused on re-roofing, plus roof restoration and painting. Businesses like this often get many enquiries through hipages and similar paid platforms, where the same lead often goes to three or four competitors. The goal was more exclusive inspection requests, a lower cost per contract and a pipeline the owner controls.

The challenge

Where a business like this gets stuck

Roof replacements are high-value but infrequent purchases, so buyers are cautious and compare several quotes.
Storm and weather events create sudden demand spikes that most roofers aren't set up to capture.
Roofing has a trust problem. Buyers worry about cowboys, so credibility signals matter more than in most trades.
Campaigns were not planned around peak season, so budget ran out when demand was highest.

The approach

Three services, one goal

This example focuses on Email Marketing, Google Ads and Lead Generation Program, three channels that can suit roofing businesses in Adelaide. Every call, form and chat is tracked to a booked outcome from week one, so decisions are based on revenue, not clicks.

See our roofing marketing service in Australia

What the work could include

The technical work, service by service.

Service 1

Email Marketing

Set up SPF, DKIM and DMARC on the sending domain and warm it up to support inbox placement.
Segment past customers and quote recipients by job type, area and last service date.
Build automated flows: welcome, quote nurture, post-job review request, annual service reminder and win-back.
Send a monthly campaign with seasonal offers for re-roofing and related work, A/B testing subject lines and send times.

Related service

Service 2

Google Ads

Restructure the account into single-theme ad groups by job type, with exact and phrase match only and a negative keyword list.
Install call tracking and import booked jobs from the CRM as offline conversions, so bidding optimises for revenue, not form fills.
Move from manual CPC to Maximize Conversion Value with a target ROAS once enough conversions a month are flowing.
Add ad scheduling and location bid adjustments so budget follows the hours and areas that produce booked work.

Related service

Service 3

Lead Generation Program

Add the business to the exclusive lead generation program: one roofer per service area, so leads are never shared or resold.
Launch dedicated lead capture pages and campaigns for re-roofing and roof restoration and painting across service areas in the wider Adelaide region.
Qualify every lead by job type, location, budget and timeframe before delivery, with instant delivery by SMS and email.
Replace paid lead credits on hipages with a fixed monthly program and weekly reports on cost per lead and booked jobs.

Related service

An example 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Email Marketing, Google Ads and Lead Generation.
Weeks 3 to 6
Build and launch
Email Marketing, Google Ads and Lead Generation live for re-roofing, plus roof restoration and painting.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Brisbane and nearby areas, plus new services with clear demand.

Illustrative example: this is not a client result. It shows how this work could be structured. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.