Case study · Electricians · Singapore

Electrician Case Study Singapore: +142% Leads

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Address: IN
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How an 11-electrician contracting business in Jurong grew calls and enquiries 142% and cut cost per lead 52% in 6 months with Business Listings, AEO and Local SEO.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market.

Electricians · Singapore

Electrical

An 11-electrician contracting business based in Jurong, serving the wider Jurong area and focused on renovation electrical wiring and power trip troubleshooting. Before working with us, 78% of enquiries came through Qanvast and similar paid platforms, where the same lead often went to three or four competitors. The goal was more exclusive calls and enquiries, a lower cost per booked job and a pipeline the owner controls.

Results After 6 Months

Leads per month

+142%

Cost per lead

-52%

Marketing-sourced revenue

+162%

Return on marketing spend

5.9x

The challenge

Where the business was stuck

Small callout jobs fill the diary but rarely pay well, while switchboard upgrades, rewires and EV chargers go to better-marketed firms.
Commercial and residential work need completely different marketing, but most electricians run one generic website for both.
Many electrical businesses rely on referrals, which makes growth unpredictable from month to month.
Peak season (demand is steady) was not being planned for, so budget ran out when demand was highest.

The approach

Three services, one goal

We focused on Business Listings & Citations, AEO (Answer Engine Optimisation) and Local SEO & Google Maps, the three channels with the best cost per booked job for electrical contracting businesses in Jurong. Every call, form and chat was tracked to a booked outcome from week one, so every decision was based on revenue, not clicks.

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What we did

The technical work behind the numbers, service by service.

Service 1

Business Listings & Citations

Claimed and completed profiles on Google Business Profile, Bing Places, Apple Business Connect and 57 local and industry directories.
Cleaned name, address and phone details everywhere, removing 2 duplicate listings that were splitting reviews and confusing Google.
Added services, photos, opening hours, licence numbers and booking links to every profile, with UTM tags to track leads by source.
Set up monthly listing monitoring so incorrect edits by users or aggregators are caught and fixed within days.

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Service 2

AEO (Answer Engine Optimisation)

Rewrote 21 service pages so each opens with a direct 40 to 60 word answer to the question buyers actually search.
Added FAQPage, HowTo and Service schema and question-led headings to target featured snippets and People Also Ask.
Built a price and timeline guide for renovation electrical wiring with tables that answer engines can lift straight into results.
Optimised for voice and conversational queries such as "how much does renovation electrical wiring cost near me".

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Service 3

Local SEO & Google Maps

Rebuilt the Google Business Profile: primary category corrected, 6 secondary categories added, 13 services with descriptions and a service area matched to the real travel radius.
Published 8 suburb and area pages across the wider Jurong area, each with local job photos, travel times and area-specific FAQs.
Launched a review request flow by WhatsApp after every completed job, lifting review velocity from 1 to 23 new reviews a month.
Tracked rankings on a 9x9 geo-grid around the office to see Maps visibility street by street, not just from one location.

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The numbers

Before and after

Metric	Before	Month 6	Change
Calls and enquiries per month	48	116	+142%
Cost per lead	S$98	S$47	-52%
Cost per booked job	S$287	S$126	-56%
Lead-to-job rate	34%	37%	+3 pts
Website conversion rate	3.4%	5.0%	+47%
Marketing-sourced revenue / month	S$17k	S$46k	+162%
Share of leads from paid directories	78%	15%	-63 pts
Listings with consistent details	20	60	all fixed
Featured snippets and PAA answers	1	35	+34
Keywords in the Maps top 3	5	15	+10

Lead growth

Calls and enquiries per month

Marketing-sourced revenue went from S$17k to S$46k a month, measured from booked booked jobs in the CRM.

Optimisations That Moved The Numbers

01
Fixing duplicates and inconsistent details lifted Google Business Profile views by 31%.
02
Bing, Apple Maps and directory profiles now produce 22 tracked leads a month that did not exist before.
03
The business now holds 35 featured snippets and People Also Ask answers, up from 1.
04
Adding 6 secondary Google Business Profile categories lifted discovery searches by 28% in six weeks.

The 6-month timeline

From tracking to scale.

Weeks 1 to 2
Audit, tracking and baseline
Call tracking, conversion tracking, CRM connection and a full audit covering Business Listings, AEO and Local SEO.
Weeks 3 to 6
Build and launch
Business Listings, AEO and Local SEO live for renovation electrical wiring and power trip troubleshooting.
Months 2 to 4
Optimise
Weekly search term, call and landing page reviews. Budget and effort moved to the jobs that close.
Months 5 to 6
Scale
Expansion into Tampines and nearby areas, plus new services with proven demand.

Illustrative case study: the business is anonymised and the figures are modelled on typical results for this market. Your results depend on your market, budget, capacity and follow-up. We share realistic forecasts in your free audit.